Is Your Business Amazon-Proof?: Exploiting Amazon’s Achilles Heel

For years, we’ve been insulated from the hyper-successful Amazon behemoth – out of their reach; across a vast ocean; with a population small enough that we have economies-of-scale too small for Amazon to really care about. And it’s no surprise that most Australian ecommerce stores are nervous about Amazon’s entry to the Australian market. But the truth is – even …

The Problem With Good Advice About Sales and Marketing

When it comes to selling things as successfully as possible, there’s a lot of good advice by a lot of smart people. Just on Amazon, there are 108,841 books on marketing and sales right now. That’s almost a book a day for the next 300 years! Then there are case studies. Best practices. Magazine articles in journals like the Harvard …

Why The Buttons On Your Website Are Costing You Sales

Imagine playing golf… …But instead of the tiny, 11cm, regulation-size hole that everyone else targets when playing – the hole you were driving and putting towards was a 11 metre chasm in the ground! Do you think you’d score better with this advantage? It would be near-impossible to miss! You’d become so good at golf that it would feel like …

How Nando’s Site Improved Sales 605% in Two Months

Not long ago, global fast food chain Nando’s was suffering from death-by-distractions in their online ordering portal. The spicy peri-peri chicken giant has been one of the fastest growing fast food chains in Australia in recent decades. It boasts over 270 outlets, and a 4.1% share of the fast food market in Australia. But their online ordering portal – mostly …

Decisions, Distractions and Death

When it comes to sales – freedom, options, and choice are more like decisions, distractions, and death. In his groundbreaking book The Paradox of Choice, psychologist Barry Schwartz reveals how freedom and choice can be a bad thing. The more choices we have, the more anxiety we have around making a decision. And then, when we do decide, a greater …

The Three Not-So-Obvious Reasons You Lose Sales – And How To Make Your Offers More Magnetic

By the time you’ve given someone a reason to buy – they’ve already bought. So the logical reasons, and features, and nifty customisation options that you’ve littered throughout your sales spiel and marketing collateral probably don’t make as much of a difference as you think… Here’s how your customers REALLY decide whether they’re going to buy: The EMOTION Filter We …

The Common Mistake that Destroys Marketing Performance

I’ve been meaning to… I know I need to… I know I should… …But I just haven’t got around to it. Often, the place where I begin working with clients isn’t around some revolutionary marketing strategy. (Yeah, I’d love to be giving your sales team more capacity through some really freaking cool automation systems and AI. I really want to …

Does Your Marketing Rely Too Heavily on People? (Here’s What To Do About It)

What’s the biggest and riskiest single point of failure in your marketing and sales? Is it a particular ad? Is it a type of promotion you run? Is it a potential change in the economy? Is it pressure from competitors – and the chances a competitor will eat your market share? Chances are these things will continue to run on …

Sorry, Your Web Designer Screwed You

Think back to when you first decided to invest in a website for your business. You probably told yourself that your website would be a great sales and marketing tool. It would help to attract new leads, bring in more sales, and grow your business. And it’s important to have an online presence – otherwise competitors will leave you behind. …