Three things you can do today to bring in 30 new leads

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Okay. So your plan for 2020 is to make more sales – am I right? And that involves doing more marketing.  Or launching a new marketing campaign that will take until March to ramp up and get going.  Screw that! That’s going to take too long.  Let’s make some sales today! Here’s three emails to send: Ask “who do you …


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Things To Think About Near Water

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Do you do your best thinking around water? I do. Many of my best marketing strategies were sketched up in the steam on my shower screen mid-shampoo. The thing I like most about the Christmas / New Year / summer break period in Australia is it creates the time and space to think, to enjoy being around water, and to …


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The Dark Art of Word-of-Mouth

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What if Steve Jobs and Steve Wozniak had never met? It’s hard to imagine a world without the two billion Apple mobile devices, and hundreds of millions of Macs sold so far, had never been made. And it’s perhaps even harder to imagine the world before fonts and Graphical User Interfaces – back when using a computer meant tapping long …


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Everything You Need To Know About Expo and Trade Show Lead Generation

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Every year, 4 million companies set up and pack down trade booths – renting 124 million square metres of net exhibition space. That’s the equivalent of two Manhattan islands! In total, $55 billion US dollars is spent on trade shows each year – including around 40.7% of all B2B sales focussed marketing budgets. For many organisations, trade shows represent the …


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A Very Good Question…

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Michael Hewitt-Gleeson (author of NewSell) has a theory about sales. Nobody can make someone buy something. Aside from putting a gun to someone’s head, beating them with a rubber hose, or threatening the life and liberty of loved ones – you can’t actually MAKE someone buy. The best we can do as marketers is to open the door to a …


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We Don’t Stop Being Human Around Marketing

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Dear Sir/Madam, Do you ever get sick of being referred to as “Sir/Madam”? Are you tired of overly-formal “professional” communication? Despite its universal use, professional-speak – the language of business – doesn’t actually get much business done. That’s one of the reason direct response copywriters use a unique style of writing, with lines like “Do you make these mistakes in …


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Dots and Mirrors

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This past weekend, a client of mine ran an event they’d never thought of running before. By all accounts, it was a huge success. Without giving away too many numbers, there were about twice as many registrations for this event than any previous event the client had run. (At one point, it looked like the room booked wouldn’t hold everyone …


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Working Easy (Or Loved To Death)

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Have you ever heard someone look at a baby, or a puppy, or a kitten – and say something like… “He’s so gorgeous! I just want to SQUEEZE him!” It’s not uncommon. It’s called ‘cute aggression’ – and it’s a weird way we’re wired as human beings. It’s weird because if we do like something, we should want to treat …


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Beautiful Imbalance

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As human beings, we are hard-wired to seek balance. Our nature means we instinctively find certain concepts very attractive: A Balanced Diet Work-life balance Balancing the books Checks and balances Centred and balanced Yin and Yang Fairness Equality Equity Closing the gap Even in the people we’re attracted to – just having a symmetrical face has been scientifically proven to …


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The Stories In Your Marketing Footprints

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Real-life superpowers amaze me. One in particular that fascinates me are the tracking skills of traditional aboriginal hunters. They might not see the animal, but they can tell a lot about it by the clues it leaves behind – such as the animal’s direction and speed of travel, whether it was travelling alone or with others or potentially even being chased, …


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