Working Easy (Or Loved To Death)

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Have you ever heard someone look at a baby, or a puppy, or a kitten – and say something like… “He’s so gorgeous! I just want to SQUEEZE him!” It’s not uncommon. It’s called ‘cute aggression’ – and it’s a weird way we’re wired as human beings. It’s weird because if we do like something, we should want to treat …


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Beautiful Imbalance

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As human beings, we are hard-wired to seek balance. Our nature means we instinctively find certain concepts very attractive: A Balanced Diet Work-life balance Balancing the books Checks and balances Centred and balanced Yin and Yang Fairness Equality Equity Closing the gap Even in the people we’re attracted to – just having a symmetrical face has been scientifically proven to …


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The Stories In Your Marketing Footprints

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Real-life superpowers amaze me. One in particular that fascinates me are the tracking skills of traditional aboriginal hunters. They might not see the animal, but they can tell a lot about it by the clues it leaves behind – such as the animal’s direction and speed of travel, whether it was travelling alone or with others or potentially even being chased, …


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Simple, Not Easy

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One of my earliest mentors was Dave Bradley – a stocky accountant-turned-property-investor with a brilliant mind for numbers, and a short temper for time-wasters. Dave and his business partner built a MASSIVE portfolio of properties in a very short period of time. In fact, his business partner Steve McKnight wrote a book on the topic, titled From 0 to 130 …


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Knew Better, But Didn’t Do Better

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I heard something beautiful recently: “I knew better, but didn’t do better” I can relate. Perhaps you can too. We all slip and fall below our own standards sometimes. For me (very recently) I KNEW I need to balance my ambitions and drive against my health. But I didn’t… …And I paid the price. A small head-cold put me behind …


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Do Your Customers Weep?

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American poet, Maya Angelou, once wrote: “At the end of the day, people won’t remember what you said or did. They will remember how you made them feel.”  This is a key principle from my book “Unassailable: The Tiny Tweaks That Make A Massive Difference To Your Marketing” – which launched to friends and family recently. Here’s a quick summary of why …


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No Logo! Why Your Obsession With Branding Costs 16% of Your Sales

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This article has been adapted from Brent Hodgson’s latest book “Unassailable: The Tiny Tweaks That Create An Unbeatable Advantage In Your Marketing.” (Available via Amazon, Wordery, Angus and Robertson – and for a limited time at a discount via the author.) A trend I see among far too many business owners is to spend weeks – even months – pontificating about a business name, and …


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Leaping Into Trust

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Distrust is an invisible barrier to the sale that often seems to defy logic. In this way, our customers are like first time parachutists. They want the experience that can only come from making the leap; They’ve been through briefing, passed the safety checks, and everything is secure and ready; They’ve shuffled to the edge, and readied themselves to take …


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QUESTION: How BIG is your to-do list?

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Recently, a good friend surveyed business owners and entrepreneurs about the #1 thing they want to fix about their business. The top answer was: Overwhelm. We spread too thin, over too many projects… …And we’re not getting enough traction, fast enough. We need more implementation! More focus! More hours in the day! More results! We need to be able to …


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By Application Only

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A client in the finance sector began requiring new clients to fill in an “application form” before he would work with them. Initially, this was because he became sick of dealing with shonky, unreliable clients. He wanted to filter out the bad clients early – and creating an application form would just make the admin around this easier. Soon, he …


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