Same Thing Done Different

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Lately, I’ve been typing a lot on Cassie’s grandfather’s Brother Deluxe 700T typewriter. It’s my secret productivity weapon. Much of my day involves writing promotional messages.  By my estimates, I’ve written close to 2,000 promos and sent more than 23 million messages (email, SMS, etc). Frankly, the idea sitting in front of a computer screen and drafting another sales pitch …


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Metacognition

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If repeated practice is important – why does homework fail to help students to learn? On the one hand, you have voices like Malcolm Gladwell who, in his book Outliers, wrote about the 10,000 hour rule: the phenomenon where exposure, experience, and repetition were key distinguishing ingredients of countless successful peoples’ lives (like Robert Oppenheimer, Bill Gates, and The Beatles). …


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Say No

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“Can I get your name and contact details?” the slim man behind the counter enquired. He slipped a spiral-bound notepad towards me, with the words “Name:”, “Email:”, and “Phone:” scrawled in the top right hand corner. “No, thank you.” “Ha-ha! … Wait, really?” He seemed surprised, almost taken aback. “Yeah, I’m okay without doing this, thank you.” I responded, in my zen-like calm. …


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Three things you can do today to bring in 30 new leads

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Okay. So your plan for 2020 is to make more sales – am I right? And that involves doing more marketing.  Or launching a new marketing campaign that will take until March to ramp up and get going.  Screw that! That’s going to take too long.  Let’s make some sales today! Here’s three emails to send: Ask “who do you …


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Things To Think About Near Water

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Do you do your best thinking around water? I do. Many of my best marketing strategies were sketched up in the steam on my shower screen mid-shampoo. The thing I like most about the Christmas / New Year / summer break period in Australia is it creates the time and space to think, to enjoy being around water, and to …


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The Dark Art of Word-of-Mouth

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What if Steve Jobs and Steve Wozniak had never met? It’s hard to imagine a world without the two billion Apple mobile devices, and hundreds of millions of Macs sold so far, had never been made. And it’s perhaps even harder to imagine the world before fonts and Graphical User Interfaces – back when using a computer meant tapping long …


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Everything You Need To Know About Expo and Trade Show Lead Generation

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Every year, 4 million companies set up and pack down trade booths – renting 124 million square metres of net exhibition space. That’s the equivalent of two Manhattan islands! In total, $55 billion US dollars is spent on trade shows each year – including around 40.7% of all B2B sales focussed marketing budgets. For many organisations, trade shows represent the …


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A Very Good Question…

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Michael Hewitt-Gleeson (author of NewSell) has a theory about sales. Nobody can make someone buy something. Aside from putting a gun to someone’s head, beating them with a rubber hose, or threatening the life and liberty of loved ones – you can’t actually MAKE someone buy. The best we can do as marketers is to open the door to a …


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We Don’t Stop Being Human Around Marketing

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Dear Sir/Madam, Do you ever get sick of being referred to as “Sir/Madam”? Are you tired of overly-formal “professional” communication? Despite its universal use, professional-speak – the language of business – doesn’t actually get much business done. That’s one of the reason direct response copywriters use a unique style of writing, with lines like “Do you make these mistakes in …


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Dots and Mirrors

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This past weekend, a client of mine ran an event they’d never thought of running before. By all accounts, it was a huge success. Without giving away too many numbers, there were about twice as many registrations for this event than any previous event the client had run. (At one point, it looked like the room booked wouldn’t hold everyone …


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