Why Everything You Know About “Quality Products” Is Wrong

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There’s a myth around QUALITY. How often have you heard: “Quality matters.” Or… “The way to make sure your product or service sells well is to make it THE BEST IN THE WORLD!” Or… “When you present someone with a high-quality decision, product or service – the choice becomes obvious! You don’t need to use influence, sales or marketing tactics …

The Logo That Cost $321,400: How Colour Can RUIN Your Sales…

“Big, Bold and Bright” are often the keys to creating contrast. But a mistake a lot of people make is to use TOO MUCH colour. And TOO MUCH colour can ruin your sales. Note: If you missed out on the previous two pieces in this series, you’ll want to check out: Part 1: Do Some Colours Make You Buy More? …

The Weird Truth About “Green” – And How It Can Hypnotically Boost Sales

Did you know that human beings can see more shades of GREEN than any other colour? It’s a clever evolutionary trick that helped us survive – as individuals, and as a species. PLUS it provides a valuable insight that you can use to make your sales and marketing materials (like your website) more effective. Why We See So Many Shades …

Do Some Colours Make You Buy More?

If you knew that a certain colour could improve sales… Would you use that colour in your marketing and sales collateral? Of course you would! But do certain colours truly give you a sales advantage? Or is it just pseudoscientific garbage? Question: What’s The Colour of Money? If I asked someone in the USA what colour they associate with money, …

What Pre-Historic Marketing Would Have Looked Like

I’ve been having a freaking ball (work-wise) lately – because I feel like I’ve tapped into something big. It’s this intersection between the way we lived as a species before we evolved out of the forests and plains, and the way we buy online. I was reading a lot about anthropology, psychology, and marketing/sales at the same time – and …

Location, Location, Location: Why This Test Resulted in 20.05% More Leads

If someone is interested in the offer on your website, they’ll go out of their way to click on it – right? Well… The truth is the position of your offer on a webpage can make a massive difference to the effectiveness of your offer. The general rules we apply to positioning are that a call-to-action (i.e. button that should …

120% More Enquiries from Qualified Sales Leads

Once you recognise the evolutionary motivators of human beings, you begin to realise how one of our biggest motivators is simply energy conservation. Some people may refer to this as “laziness” – but the truth is we only have a limited capacity for thought or activity in a given day. So we need to ration the thoughts and actions that …

Why Your Branding Could Be Costing You Sales

Branding experts will tell you the value of imprinting yourself into the minds of customers. The theory is that increased recognition means increased sales… …But is this necessarily true? The benefit of Conversion Rate Optimisation (CRO) is that we can test and measure the effect of well-meaning advice – and prove whether it stands up to scrutiny in the real …

Would You Like 172.73% More Fries With That?

One of the problems with selling online is how disconnected customers can feel from your products before they buy. There’s no ability to try your products on before they buy; The touch, or smell, or experience of your product is difficult to communicate; And there’s a risk that the product will be unsuitable – and need to be returned at …