The One About Tinder

I reckon people who have been in long term relationships since before the age of online dating have missed out on an incredible marketing lesson. It’s the lesson about Tinder. Here’s how it works… PROFILE – You set up your profile, and try to make yourself as attractive as possible to the right sort of person. ACTIVITY – You then …

Chain of Indicators

Have you ever seen a Rube Goldberg machine? The marble rolls down the slope, and knocks down the dominos, which pushes the trolley, which lights the candle, which burns the string, which releases the pulley, which swings the hammer, which hits the bowling ball, which starts the stove, which fries the egg, which… You get the idea! In the same …

The Flight To Quality

In investment, there’s a term that I love: the Flight to Quality. When there’s an economic shock, it causes investors to rethink their values, and the types of investments they choose to invest their money in. Instead of putting their money into higher risk, potentially higher-waste investments – they move to more stable, higher quality opportunities. In many respects, it …

Leading Remote Teams

When COVID-19 hit, I felt really guilty. People would ask how I’m doing, and I’d reply: “I’m fine. I kinda feel like people have met me on my terms: Introvert, putting service over selling, marketing in a predominantly online world, and working digitally with remote teams. It’s like I’ve been training for this my whole life!” The past few weeks, …

Brace for Impact: The Path and Health Implications of Pandemics

A few weeks ago, Alessandra Edwards and Dr Amy Silver invited me to contribute to their new book – “Brace for Impact“. The book is all about managing ourselves (and the impacts on our mind, and body) in spite of the risks of COVID-19, so that we don’t just survive but we’re able to thrive. In essence, Brace for Impact …

Adapting Your Marketing to the MOOD of Your Current Market

If you’re wondering how to change your marketing to bring in more sales right now, here are four things to consider… A lot has changed in the mood of the market – and if you want effective marketing, you need your marketing to address the M.O.O.D.

The Case for Developing Marketing Skill During COVID-19

I didn’t “choose” to become a marketer. Growing up, I knew I wanted to be in business. And that I wanted to be a leader. And it was important to me to lead purposefully, make a difference (and to get paid well for doing it). When I made it into the workforce – I chose operations. I chose event management.  …

A Message To The Anxious

I received a message from a good friend recently: “It feels like the whole world has collapsed.” If you’re feeling anxious, or concerned, or if you’re in a dark place – you’re not wrong for feeling that way. It’s only natural. The thought of 7-12 weeks of shutdowns to get COVID-19 under control would put a lot of pressure on …

Things Businesses Need To Consider In A Changing World

In speaking with clients, there are some who feel somewhat guilty that in difficult times, they’re well-prepared to thrive in their businesses. If you’re not feeling this – and instead you’re feeling anxious, or confused – that’s okay. What you’re feeling is totally valid and appropriate for the time. But today I do want to focus on these other people …