The Greatest Business Idea

Do you think I should create an “Uber Trip Bingo” game? Because every time I get into an Uber, I get asked the same questions: How are you? It’s a nice day, isn’t it? Are you heading to [destination] for work, or for something else? So, what do you do for a living?… Last week I was in an Uber – and the …

Too Hungry To Eat

I came across this quote from Marc Andreessen while reading “Tools of the Titans” by Tim Ferriss: “The number-one theme that companies have when they really struggle is they are not charging enough for their product.  It has become conventional wisdom in Silicon Valley that the way to succeed is to price your product as low as possible, under the …

How Your New Year’s Resolutions Reveal Your Guiltiest Secrets

If you believe the studies – 66% of New Year’s resolutions are broken within 30 days. In fact, only 8% of people are successful in achieving any of their resolutions. But the worst part about New Year’s resolutions ISN’T that they’re uselessly ineffective. The worst part is that they make us terribly unhappy. According to Amy Cuddy (Harvard Business School social psychologist and …

Hunting vs Gathering: Building a Mailing List

Are you hunting in the jungle? Or are you gathering a herd? This is a big mistake a lot of new online marketers make when they’re monetizing SEO traffic, doing affiliate marketing, or doing CPA and PPC advertising. They promote other peoples’ products as affiliates, but they don’t have a mechanism for building a mailing list of prospects so that …

The Business Wisdom of Carrie Fisher

Although I’m more of a Trekkie than a Wookie, and was born too late to enjoy the original Star Wars trilogy at cinemas, it’s hard not to have a tinge of sadness around Carrie Fisher’s death. In the news today, I read Harrison Ford’s obituary of his co-star: “Carrie was one-of-a-kind … Brilliant, original. Funny and emotionally fearless. She lived her life, …

I Never Hear Reggae Outside Asia

I’m writing to you from South-East Asia – on the way to a good friend’s Christmas Eve wedding.  I’ve decided that tourist areas are perhaps the most highly competitive marketplaces in the world. There’s little opportunity to build repeat-buying relationships;  There’s little ability to increase the number of tourists who will pass by; Any short-term success from differentiation is quickly met with an …

Who Are You Serving?

Good sales is just good service. When you boil away any slick suits and used-car-salesman tactics, what you’re left with is simply serving people what they need and desire. If we want to influence someone to say “yes” to us, we first need to convince them that our offering serves them well – better than any alternative. The problem with …