Brent Hodgson is a Marketing and Sales Technology Strategist from Melbourne, Australia.

About Brent Hodgson 1.jpg

Read more about Brent, in his own words, below.

I’ve tripled revenues for arms of major established business brands; and grown start-ups by millions in months.

As a Marketing Strategist, I’m obsessed with improving revenue with technology.

I love to see sales happen faster, in greater volumes, and at greater values. And I see technology as providing the tools to build sales demand, and enhance sales capacities.

Historically, my clients have been:

  • B2B vendors in telecommunications, finance, and software;

  • Large franchises (including Nandos);

  • Educators and Registered Training Organisations;

  • Real estate, and property investment companies.

What I do is like building “sales mousetraps”: systems that act at the right time, in the right way, to catch more sales.

I make it possible to automate large pieces of marketing and sales – in a way that combines human sales reps, and automated sales processes, in ways that enhance each-others effectiveness.

(Humans build rapport – systems build capacity and scale.)

The three activities I work with clients on most are:

  1. Freeing their sales reps from non-core sales activities – so they can spend more time on core sales activities;

  2. Improving the effectiveness of marketing, to help get sales across the line faster and easier;

  3. Ensuring ERP/CRM data to develop valuable and actionable sales targeting info (e.g. hot-listing of leads, repeat sales, etc);

With sales reps better able to focus on high-value core sales activities; leads being “warmer” when they speak to a salesperson; important tasks running on autopilot; and hot-listed leads getting flagged (just to name a few) – sales inevitably increase, and your competitive advantages are enhanced.

And – if you’re running an existing ERP or CRM system – the value of building on this existing strong foundation is greatest of all.

Contact me here.