Business is a game of inches – not miles.
The slightly better business model will be the one that can outbid competitors for the best ad placements – and vacuum up far more market share.
The slightly better ad will be the one that attracts far more potential customers.
The slightly better sales pitch will stand ahead of the alternatives, and lead to far more sales.
And combined, all of these factors provide smart businesses with an unassailable advantage.
The key to an unassailable advantage comes down to the small and ongoing improvement – not the big one-time leap.
And there are predictable ways to step ahead of your competitors, stick in your customers’ minds, and enjoy more rewards as a business owner.
This is what I’ve written about in Unassailable: How Smart Marketers Gain a Competitive Advantage.
If you’d like to be among the first to find out about this book when it’s published, let me know here.