Make More Sales More Easily From Trade Shows, Events & Expos
Most businesses struggle to make sales from trade shows. Their results are inconsistent.
They attend one trade show and get a lot of leads and then those leads they don’t convert. And then, they attend another trade show and don’t get many leads at all.
Overall, trade shows are an inconsistent method of marketing.
And they seem to be getting more expensive and expensive and more and more difficult to master.
This is a particularly big problem if you rely on trade shows and expos to make sales.
If this is one of the major sources of income for your organization, having a bad trade show experience can destroy your profitability for the next 12 months. (After all, most trade shows are a once-a-year event, so if you mess up one trade show, it has long-lasting repercussions for the rest of the year. No new leads means no new sales. No new leads means no new prospects which means no new sales.)
So, how do you get your trade show strategy right?
One of the big keys to having a successful trade show strategy is to think Beyond The Booth.
This allows you to:
integrate your trade show marketing into your other marketing streams
attract more visitors to your booth
turn more visitors into more active sales inquiries
turn these better sales leads into buyers with greater ease and more predictability
make more sales and generate more revenue in your business
How does it work?
By taking a holistic approach to your trade show marketing and considering what happens before an event, what happens during the event and what happens after the event, when it comes to your people, your product and your promotional strategy, you can maximize the number of leads that you collect at a trade show and make it far easier and more effective at turning these leads into buyers than ever before.
Since 1998, Brent Hodgson has been running effective lead generation strategies for events. These events have allowed Brent’s clients to not just survive but to thrive in highly competitive industries at some of the most expensive and difficult-to-profit-from events in Australia and beyond.
Half-Day Facilitation Session
Join Brent for a Half-Day (onsite, offsite or digitally-facilitated) Focus Session with your Trade Show Team. In this highly focussed, four-hour program, you will gain greater clarity in your own marketing than you’ve ever had before.
You’ll be able to:
Identify the weaknesses and gaps in your current marketing that are killing your sales right now
Develop strategies for effectively “plugging” these gaps, allowing you to attract more leads and make more sales more easily
Develop lead capture and follow-up strategies that help you to outperform your competitors
Ensure your trade show booth never gets neglected (and is always one of the most popular at the show)
Delve deeply into the mind of your prospects to create almost hypnotic messaging that compel them to buy
And much more!
To find out more about this program and how it could work for your organization, please complete the form below:
You will receive an info pack detailing all of the pricing inclusions and the next steps.