4 Tips for Writing a Successful Blog Post

Even as a copywriter, I'm shocked!

I had a look at my stats recently, and over 37% of my blog traffic was going to my post on How to Improve your Adwords Quality Score!

I knew that quality, unique content was good for the internet - but why is this page getting such a large share of the hits to my blog, in comparison to other pages?

I had to satisfy my curiosity, so I went hunting through my stats.

Here's why my article on Improving your Adwords Quality Score was so successful:

1. Good Content

I have to admit - I wrote a great article!

It was something that nobody else seemed to be addressing, and it had some great pointers.

As a result, I received...

2. Inbound links!

According to Yahoo!, I have 415 inbound links going to this page.

A handful of these links have been good referrers to my web-site - including some mentions in some blogs, and a feature article on my article by WebProNews.

But a huge chunk of the referrals comes from a link I have on Inside AdWords - the official Google Adwords blog.

Sure it's a "nofollow" link (so it's SEO benefit is limited), but Inside Adwords has given me 73 visitors (so far) and is my #1 referring domain.

That's largely due to my...

3. Good headline!

When I initially wrote my article 6 SEO Tips to Improve your Adwords Quality Score, I sent a trackback to Google's Inside Adwords blog.

This gave me a link below the original post. Check it out:

4 Tips for Writing a Successful Blog Post.jpg

Notice how, in the sea of pretty boring headlines, mine sticks out!

It's compelling, benefit-driven, relevant, timely, different - all the things a good headline should be.

So it gets a lot of clicks.

But I've also received a bunch of clicks from...

4. Natural Search

After a quick check through the keywords people were using to find my site, I found a stack of them were about improving Adwords Quality Scores.

Plus dozens of other unique search phrases.

I have no doubt that all the links have helped with getting me up there, and the headline (which is also the title tags) is enticing people to click on my page as opposed to others.

It's been interesting testing and measuring different blogging approaches... Next step - replicating the results.