Rob Somerville just Twittered an amazing link - a leaked document that appears to be Google’s “Human Reviewer” Quality Guidelines for Natural Search.
This is great information for any SEO’er - it shows you exactly how Google asks its reviewers to analyse sites, and what they want to see in Search Results pages.
This gives you the opportunity to genuinely optimise around the real quality guidelines used internally at Google.
Chances are, if you already use Google’s Webmaster Guidelines as your White-Hat SEO Bible, you’ll know 90% of this stuff already - but that extra 10% might be what you need to get ahead.
If I were you, download this before it’s taken down.
Just like when AOL released it’s actual search data - I don’t think it’s going to be up for long, and it’s going to be something you’ll kick yourself if you miss it.
Brent
Tags:google human reviewer natural search quality guidelines Search Engine Optimisation Search Engine Optimization SEOPopularity: 20%
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