Brent Hodgson, Copywriter

Psssst…

…I’ll let you in on a secret.

I know how Google’s will be changing their search engine ranking algorithm next month…

In fact, I know how they’ll change it next year too…

I know exactly what types of sites Google is going to reward with good rankings, and what types of sites Google will penalize with poor rankings.

Let me ask you…

If you had this information, would it change the way you conducted SEO?

If you knew about Google’s search engine ranking algorithms, and how they would change in the coming months, years, even decades - could this help you to make significant amounts of money online?

Sure it would!

SEO experts spend weeks testing, measuring, gathering ranking data - just so that they can achieve this type of market advantage in the short term!

Want to know how you can achieve this SEO market advantage in the long term?

It’s no secret. Google wants to tell you.

Read between the lines here and here, and you’ll find out what I’m talking about.

Google literally spells out in black-and-white exactly what a “good” site looks like to them.

This is the point on the horizon that Google is sailing towards. This is where they want to get to. It’s what sort of sites they want to reward with the highest rankings.

The algorithm changes that they make are simply “changes of tack” - tweaks that they make to ensure they end up at their destination.

So what sort of sites will rank well in Google over the long term?

• Sites that have lots of text-based links, both internal links and inbound links from other sites within the same topic area;
• Sites that offer valuable and useful information, where pages accurately describe content and are stored in clear hierarchical structures;
• Sites with descriptive and relevant TITLE and ALT tags;
• Sites with easily accessible pages;
• Sites that AVOID deceptive or “spammy” practices such as participating in link schemes, keyword spamming, cloaked pages and redirects;
• Sites that respect the Google’s cost of processor time, and make the Googlebot’s job as easy as possible.

Google goes into much more depth within the Webmaster Guidelines pages themselves - so if you haven’t read them, or even if you have, go have a read of them now.

Stop listening to SEO experts, and listen to Google themselves!

Brent

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