Brent Hodgson, Copywriter

Copywriter and Internet Marketing Consultant

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Easter Viral Internet Marketing Campaign (featuring a Cute Chick)

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Hope you had a good Easter break!

I think I’m suffering from a chocolate overdose :(

Anyway, I came across this little Viral Internet Marketing campaign on a forum:

Maybe it’s just my sick sense of humor, but I got a giggle out of it ;)

Viral Internet Marketing image

The 3 things I liked about this Viral Internet Marketing campaign were:

  1. It was Timely (hey, it’s Easter if you haven’t noticed!);
  2. It was Humorous (and memorable), and;
  3. It had a “Sell” at the end (instead of going for “brand recognition”).

There are some things that I would have done differently in the implementation to try and boost the results (all of these tips are covered in: 7 Steps to Viral Internet Marketing Success)

But what they’ve done so far has been successful - after all, it was “infectious” enough to reach me on a forum which had nothing to do with marketing!

Brent

P.S. – This video reminded me of that horrible magic trick from the movie “The Prestige” where the bird gets killed in a cage. Although even that trick wasn’t as disturbing as seeing David Bowie act!

P.P.S. - I signed up to Twitter this weekend. If you have an account, you can add me here: http://twitter.com/brenthodgson

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Posted to Categories: Marketing Case Studies

April 10th, 2007 · Brent Hodgson

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