Hope you had a good Easter break!
I think I’m suffering from a chocolate overdose
Anyway, I came across this little Viral Internet Marketing campaign on a forum:
Maybe it’s just my sick sense of humor, but I got a giggle out of it
The 3 things I liked about this Viral Internet Marketing campaign were:
- It was Timely (hey, it’s Easter if you haven’t noticed!);
- It was Humorous (and memorable), and;
- It had a “Sell” at the end (instead of going for “brand recognition”).
There are some things that I would have done differently in the implementation to try and boost the results (all of these tips are covered in: 7 Steps to Viral Internet Marketing Success)
But what they’ve done so far has been successful - after all, it was “infectious” enough to reach me on a forum which had nothing to do with marketing!
P.S. – This video reminded me of that horrible magic trick from the movie “The Prestige” where the bird gets killed in a cage. Although even that trick wasn’t as disturbing as seeing David Bowie act!
P.P.S. - I signed up to Twitter this weekend. If you have an account, you can add me here: http://twitter.com/brenthodgson