Brent Hodgson, Copywriter

Do you have a great internet marketing idea that you haven’t told anyone about?

Do you have a new or unique idea for a product which you’re keeping to yourself until you commercialise?

A common theme I notice among a lot of internet marketers is that they want to hold on as tight as they can to their “intellectual property”.

Big deal. Keep it.

Intellectual property isn’t worth the brain cells it’s stored in.

Ideas don’t make money - action does.

There are plenty of highly intelligent people who are sitting on great ideas, smart products, and brilliant innovations…

…Many are wondering why people with simpler ideas and dumb “been done before” products can make money, when they can’t.

The truth is, it’s because of two factors:

Lack of consistent action - Talk is cheap, ideas are cheaper, and actions speak louder than words. I’m running out of cliches here.. But my point is, it’s not the people who have the brilliant ideas who make money - it’s the people who don’t give up, who keep working even when it’s tough, who put a little bit of effort in every day - they’re the people who become successful at anything.

We’ve all heard the story of the overnight success - see if you can find one who wasn’t working for years beforehand. Becoming an overnight success takes years of preparation, and a moment of opportunity.

The product is seen to be more important than the business model - this is literally “cart before the horse” thinking. It’s your business model which drives and sells your idea (or product). Don’t get caught up in your own “field of dreams” - if you build it, chances are they won’t come - you’ll need to find ways to take your idea to the customer first!

Take this one from me on personal experience - personally, I’ve had several ventures fail because I was more worried about the “idea” or the product than the marketing - and it’s a crushing feeling when a product fails to sell. (I highly recommend you avoid this experience.)

At the same time, I’ve marketed boring products which became phenomenal successes - because most of the focus and effort was around the business model, and making the marketing work!

Make the time, and effort, to concentrate on your marketing and really work out how you’ll take your product to your customers. Don’t expect them to find you.

Forget about your million dollar ideas. Chances are they’re worth more if you just give them away. Focus on the action you take, not the thoughts you have.

Brent

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