Brent Hodgson, Copywriter

Interesting stuff keeps pouring out of the Google Adwords data that I’m collecting through Tracked.to

As I’ve mentioned already, Google’s broad matching is “VERY broad” - more broad than most people give it credit.

Most of the time Broad Match completely misinterprets your keyword, and gives you a bunch of crappy keyword clicks…

But every now and again, it grabs a few clicks on a really great keyword.

Going through my Tracked.to data yesterday, I found I’d received a click for a new search term…

I’d set up a new campaign around the keywords “copywriter” and “copywriting” - in broad, phrase and exact match. The purpose of this campaign was to drive a little traffic to this blog, but mainly to gather more Tracked.to data.

Here’s what I found:

Although I was bidding on the keyword “copywriting”, I’d received a click for the keyword “Harlan Kilstein” - the name of another copywriter, and a specific “buy-term”.

Awesome!

You can bet I’m specifically testing the effectiveness of this keyword now!

I had a look in Wordtracker and the Google Adwords keyword suggestion tool - if you look for keywords around “copywriter”, neither of these tools will pick up Harlan Kilstein’s name as a keyword - but based on early data, it highly likely that this keyword will result in signups and sales for me.

This is gold-level keyword research - I’m gathering real-life data on the precise keywords that result in clicks, in any market I want.

I’m a huge believer in Tracked.to’s ability to uncover negative keywords, and positive keywords (like in the example above) - “gold-nugget”, high-converting keywords that other keyword research tools won’t give you. And I genuinely want to see it help you too.
There’s still time to jump in on the Tracked.to Closed Beta, and trial Tracked.to for yourself for free.

To find out more about Tracked.to or the Closed Beta, visit http://www.tracked.to

Popularity: 56%