Brent Hodgson, Copywriter

Lately, I’ve discovered a lot of new and really effective Google Adwords strategies.

And most of it has come about simply by increasing the amount of information available to me when I’m managing Google Adwords accounts.

For example - previously Google Adwords would only tell me which keywords my ads had been “triggered” for.

I couldn’t see the specific search terms people were using to trigger these ads.

So, say I was advertising for the broad match keyword Copywriter.

I wouldn’t never know if people were searching for simply the word Copywriter - or other words too, like Copywriting, Copywriter Jobs in Chicago IL, Melbourne Copywriter, Hire Copywriter, How Much To Pay a Copywriter, Learn Copywriting - etc.

Knowing this long tail is like mining GOLD!

In the example above, there are several keywords that are more likely to bring me new clients (like Melbourne Copywriter, Hire Copywriter and Copywriter)…

…And then a series of keywords that are less likely to bring me new clients (Learn Copywriting, Copywriter Jobs in Chicago IL, How Much To Pay a Copywriter)

I can drill down into the “bad” keywords (like “jobs”, “pay”, “learn”), and add these keywords to my negative keywords list.

And also drill down into  “good” keywords (like Copywriter Melbourne and Hire Copywriter), add these as new positive keywords, and watch the conversion rates to make sure they DO make me money.

Think about that for a moment.

If you didn’t have this data, you’d probably see that the keyword “Copywriter” wasn’t converting profitably. You’d cut it off thinking it was just a bad keyword.

But you wouldn’t realise that the “bad” keyword actually contained some really great “buying” keywords. And you’d miss out on those sales.

The tool I’m using to gather stats and do all the exact keyword tracking in Google Adwords is Tracked.to.

I’ll be launching Tracked.to as a subscription based service in the coming months.

But if you want free access ahead of the official launch, and you’re willing to help me to gather some data for testing, sign up to the Tracked.to Closed Beta so that I can give you free access.

Brent 

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