Brent Hodgson, Copywriter

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Google Display URL Loophole Gets Closed

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Google Adwords has released an update to their Display URL policy which will come into effect on April 1st, 2008… (no, it’s not an April Fools joke).

Advertisers will still be able to use Google Adwords Tracking System urls (thankfully, due to the scheduled launch of Tracked.to).

However, the destination URL and the display URL must be the same.

Previously you could occasionally sneak the occasional ad through with a different Display URL to the Landing Page…

For example, if you owned ProductName.com and CompanyName.com - you could occasionally use ProductName.com as the display URL, and redirect traffic to a product information page at CompanyName.com

This was also incredibly valuable if you had a keyword-specific domain as it would invariably increase Click Through Rates.

In recent months, we were increasingly having trouble doing this (it would get rejected during a manual review MOST of the time - but if we kept resubmitting the same ads, they would eventually get approved).

But with this update, unfortunately this loophole is closed.

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Posted to Categories: Google Adwords

February 26th, 2008 · Brent Hodgson

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