Brent Hodgson, Copywriter

Copywriter and Internet Marketing Consultant

← Worthless Ideas and Other Tough Facts 5 Tips for Getting Freakin’ Awesome Testimonials →

Want To Watch while a Copywriter Writes Salesletters - for real?

Email This Post Email This Post | 31 Comments

Hello Copywriters!

For the last few months, my copywriting work has been neglected.

I’ve been focussed on other “stuff” - systemising Keyword Research, scaling up my Google Adwords and SEO capabilities, dealing with new clients, and getting Tracked.to ready for beta.

But now I have a backlog of copywriting work, several deadlines approaching, and a whole pile of notes covered in “Urgent!” Post-it’s.

“Aahh!”

I needed to do something to motivate me to get this work done… So I figured I’d add a little external motivation.

“Huh?… How?”

Well… If you’re interested in looking over my shoulder while I work, leave a comment on this post.

If I get 20 responses by this time next week, I’ll do a series of short screen-cam videos the week after showing you each copywriting step I go through as I go through it, what I’m thinking at each step, and how you can duplicate my process to create your own salesletters. I’ll then upload these videos to my blog.

The process that I apply uses some of the more successful techniques from names like Gary Halbert, Frank Kern and John Carlton.

How do I know they’re some of the more successful techniques?

In one case, I used it to write a salesletter which generated $560,000 in orders in under 24 hours… On a niche product… With the offer targeted to Australians (only) who were interested in this niche. So I guess they’re kind-of successful.

Hrmm… I probably need some rules for this…

The Rules

If I receive 20 comments to this post by 00:00am AEDST Thursday the 13th of March, 2008, I will create a short series of videos which demonstrate my process for writing a salesletter, and upload them to this blog for people to access for free.

But the 20 comments must meet the following conditions:

  • No SPAM! - one comment per legitimate person please. SPAM will be deleted.
  • Appropriate trackbacks will count towards the total.
  • Comments in moderation will be counted towards the total too.
  • Forwarding this post to a friend and encouraging them to comment is OK.
  • Commenting on behalf of a friend is NOT OK (i.e. dulicate IP addresses).

Having a stack of blog readers harassing me to show them what I’m up to will motivate me to finish these salesletters sooner.

However, video takes a lot of time and effort… and I’m lazy.

So if there’s not enough demand, and I end up with 19 comments instead of 20, I’m not going to feel obligated to bend the rules and make myself do more work. If I don’t get 20 responses, that’s fine. If I do, that’s fine too. But 20 comments is the minimum.

If you’re interested in seeing me butcher the English language (on video and in text), and maybe making a few sales, leave me a comment below.

Brent

P.S. - 20 responses by Thursday the 13th of March doesn’t sound like a lot, but so far the maximum number of comments I’ve received on a post is 16.

So forward this post to buddies who are into Internet Marketing, give me a thumbs-up on StumbleUpon…

If I’m going to put the effort in to record, edit, produce and publish my copywriting technique, do your part and give me a bit of support.

Popularity: 5%

Posted to Categories: Copywriting

March 6th, 2008 · Brent Hodgson

StumbleUpon · Digg · del.icio.us · Technorati · RSS · Email This

Is Your Website Missing Out on Results Like This?...


My hand-picked marketing team provides Internet Marketing Consulting Services to a strictly limited, by-application-only, exclusive client list which includes some of Australia's most respected internet marketing experts.


I'm looking for some new and challenging internet marketing projects I can really "sink my teeth into" and make successful - so for the first time ever I'm actually advertising for new clients for myself (something I've never had to do in my 9 years working with online businesses).


If you are currently running an online business, or have a business web-site:


- Read our Success Stories;

- Review our Internet Marketing Services, or;

- Apply to Join Our Client List;

31 responses so far ↓

  • 1 Pete Williams // Mar 6, 2008 at 7:10 am

    Vote # 1.

  • 2 Sean Khang // Mar 6, 2008 at 8:13 am

    Vote #2

  • 3 Ed's NextInstinct // Mar 6, 2008 at 8:38 am

    I’m all ears, eyes, and brain.

    Thanks in advance for your time Brent!

    (Thanks for the tip off Pete)

  • 4 Peter // Mar 6, 2008 at 9:18 am

    How long are we going to have to wait for the videos?

    …since your so lazy…

  • 5 ShariV // Mar 6, 2008 at 9:23 am

    I’m interested.

  • 6 Rich // Mar 6, 2008 at 11:20 am

    Vote … umm … #6 I guess.

  • 7 Brent Hodgson // Mar 6, 2008 at 12:55 pm

    Thanks for the votes guys! :)

    Peter - I’ll start posting them as soon as I begin - which will be a few days after voting has finished.

  • 8 Keith Goodrum // Mar 6, 2008 at 5:33 pm

    Brent,

    I vote yes… let’s see those videos.

  • 9 alexander-business networking guy // Mar 7, 2008 at 8:16 am

    I am definitely interested in your process and watching you work. Clearly, you are familiar with the concept of proof and stated results that one of your salesletters got.

    Many have studied the greats but few have their own successful results to share.

  • 10 Elizabeth Able // Mar 7, 2008 at 9:35 am

    Yes, please!

    I want to see how you work, and while you’re at it I want to hear about pushing through barriers. I swear that something wonderful happens just before the end is near. ;-)

    Good luck! Viva el challenge!

  • 11 Leanne Magraith // Mar 7, 2008 at 9:08 pm

    Good idea. I work well under pressure too and sometimes have to find ways to put pressure on myself. The beauty of your idea is that other people benefit too. Everyone wins! I have reviwed this post in StumbleUpon too hope this helps!

  • 12 Bill Frederick // Mar 8, 2008 at 7:42 am

    Count me in, I’m interested in looking over your shoulder while you work.

  • 13 Preneur Marketing Blog - Look Over Brent Hodgson’s Shoulder… // Mar 8, 2008 at 11:41 am

    [...] his recent blog post titled ‘Want To Watch while a Copywriter Writes Salesletters - for real?’ gets 20 responses by Thursday 13th, he is going todo a series of short screen-cam videos the week [...]

  • 14 Annie // Mar 9, 2008 at 4:56 pm

    Hey Brent,

    Definitely interested in seeing some videos of how you work a copy project.

    ~ Annie

  • 15 Reginald Block // Mar 10, 2008 at 1:56 am

    Hi Brent,
    Yes Brent very interested just what I need.

    Reg Block

  • 16 Suzanne // Mar 10, 2008 at 2:22 pm

    Count me in!

    Suzanne

  • 17 Jane // Mar 10, 2008 at 6:15 pm

    That would be just great, would love to learn
    all I can about copywriting, and thanks for doing this.
    Jane

  • 18 Brent Hodgson // Mar 11, 2008 at 2:09 am

    15 votes!

    Most of the way there - and about 3 days to go!…

    I’d better start preparing ;)

  • 19 Gary Bridgemaster // Mar 11, 2008 at 3:20 am

    Sounds great. I’ll be peakin’ over your shoulder!

    Gary

  • 20 Robin // Mar 11, 2008 at 4:15 am

    Looks like I’m #20.
    Robin

  • 21 Aarona Anderson // Mar 11, 2008 at 4:55 am

    I’d love to see some videos. Thanks Brent!

  • 22 Clare // Mar 11, 2008 at 7:40 am

    Just in case you need another vote, count this one as well. Thanks for offering this!

  • 23 Brent Hodgson // Mar 11, 2008 at 11:19 am

    1 more to go!… (I have a few of the comments above and there’s one duplicate).

  • 24 Angela // Mar 11, 2008 at 1:11 pm

    I’d like this too. Thanks.

  • 25 Ryan Erisman // Mar 11, 2008 at 4:45 pm

    And 1 more for good measure. Fire up the videos!

  • 26 How To Get My Full Copywriting Process For Free // Mar 15, 2008 at 6:54 pm

    [...] Campaign EXPOSED As PR Ploy for Profit.Over-The-Shoulder SellingKeeping your Flow in SaleslettersWant To Watch while a Copywriter Writes Salesletters - for real? ← Subscriptions [...]

  • 27 David Sutton // Mar 16, 2008 at 7:26 pm

    I’m in

  • 28 Kent Looft // Mar 22, 2008 at 8:17 am

    Brent:

    I found you link on Ed Dale’s Stumble acct. today…
    Great find!
    I look forward to learning and possible collaboration.

    Kent Looft, Graphic Designer

  • 29 Brent Hodgson // Mar 22, 2008 at 1:16 pm

    Thanks Kent,

    Yes, it was lovely of Ed to give me a big thumbs-up on StumbleUpon.

    I know he doesn’t stumble much, so its a rare honour.

    Brent

  • 30 Your page is now on StumbleUpon! // May 16, 2008 at 1:55 am

    Kramer auto Pingback[...] Your page is on StumbleUpon [...]

  • 31 Look Over Brent Hodgson’s Shoulder… | Preneur Marketing - The Blog of Entrepreneur Pete Williams // Mar 31, 2009 at 5:04 pm

    Kramer auto Pingback[...] his recent blog post titled ‘Want To Watch while a Copywriter Writes Salesletters - for real?’, gets 20 responses by Thursday 13th, he is going to do a series of short screen-cam videos the week [...]

Leave a Comment