Brent Hodgson, Copywriter

Recently, I’ve seen some interesting results from sales copy…

…From a marketing campaign that sold iPods for more than their recommended retail price, to a simple tweak that tripled conversion rates on a registration page.

I guess interesting news travels fast - because Luke and Tim from Small Business Big Marketing got in touch to request an interview for their regular free podcast.

(It’s one of the top Business podcasts on iTunes, and I think one of the best.)

If you’re interested in grabbing a copy, the interview is currently the #1 most-popular podcast episode in iTunes’ Business and Marketing Category.

That means it’s been more popular than the Harvard Business Review’s special podcast episode on “What Successful People Do Differently” and an interview with Jim Collins (author of “Good to Great” and “Built to Last”.)

There’s also been a heap of great feedback, like this from “Jason” (a regular listener):

Been listening to your podcast for a few months now, picked up a few tips for my online business, but none more useful than the stepped guide to writing a good sales letter. Perfect timing too.

I re-wrote my landing page blurb after listening to part 1 (couldn’t wait for part 2, but generally got it right, regardless), and my bounce rate has dropped 15%, while time average time on site has doubled, since the update.

We go into some of the copywriting tactics that have been particularly effective for me lately, and how small businesses should be using sales copy to maximise profits.

You can download it directly via iTunes’ here, or from the Small Business Big Marketing website.

It’s well worth a listen, it’s a free to enjoy, and free to subscribe.

Brent

P.S. - Part #2 (where I go through my copywriting process) is due out shortly.

Make sure you subscribe to their podcast - because it’s a pure-content episode.

Edit: Part #2 has just been released. Here’s the link to download it from the website, or from iTunes.

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