Brent Hodgson, Copywriter

Copywriter and Internet Marketing Consultant

How To Get My Full Copywriting Process For Free

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OK… You got me… You win…

I promised I’d video and share the copywriting system I use to write successful salesletters (including one that sold $570,000+ in under 24 hours) - and let you watch while I write - but only if I had 20 people respond to my offer and comment on my post.

Well, more than 20 people commented - and with almost 48 hours to spare. So it’s time to make good on my promise.

Important: If you want the full copywriting procedure, you’ll need to subscribe to my blog via email by filling out the box in the top right hand corner of this page.

Some of the information will be password protected (I’m giving away my copywriting secrets, and I don’t want *everyone* to have them), so this will let me restrict access.

Right now I’m pulling together all of the information for the videos - and frankly even I’m excited about some of the copywriting tricks I’ll be sharing.

It’s something few copywriters actually give you - the “how to”.

Over the coming weeks, I’ll be going through each individual step I go through, explaining all the “why’s”, providing examples, and giving you all the and giving all of the “how-to” information you need in order to duplicate my process exactly.

Don’t think for a moment that I’ll be skimping on detail either - just because the videos are free.

Right now I’m training a new copywriter in my office (Mark) and I’ll be giving him these videos to work through while he’s getting started, so I plan on including all of my trade secrets.

A lot of this stuff you won’t find anywhere else… because it only comes from actually being a copywriter, and testing, and working hard, and… (the hardest one) learning from copywriting failures…

  1. Sweeten Your Offers, Then Add a Cherry On Top - How to create truly irresistable offers that no red-blooded person can say “no” to;
  2. The difference between a good salesletter, and a great salesletter - this one step will boost your results practically overnight;
  3. 5 Templates for Power Bullets - How to stockpile ammunition for a salesletter that will blow them away!;
  4. Exactly what you need to do to prepare before you put pen to paper on your salesletter;
  5. The Copywriting Tools and Software I use to write salesletters, boost my productivity as a copywriter, and maintain focus;
  6. Collecting Facts Like an Obsessive Compulsive Squirrel on Crack Collects Nuts - how to do it, and why not doing it slaughter the sales of your salesletters;
  7. Turning features into benefits - How to Get Potential Buyers Practically Salivating Over Your Product;
  8. The Targeting Paradox: How to write to fewer people, but sell more - the *real* way to target a market;
  9. The 7 Brainwashing Tools for Salesletters - getting customers to “automatically” make buying decisions with these hypnotic techniques;
  10. Forget about keeping a huge Swipe File! There’s only 3 “must have” things you should copy from other successful sales letters;
  11. The 4 Sales Copy Formats Used By Practically Every Great Salesletter - use one of these, and you’ll write like the pro’s;
  12. The Influence Technique Robert Cialdini Forgot: How you can “play this wildcard” in price justifications to make any offer seem reasonable;
  13. Putting it all together - the only one-in-all salesletter template you’ll ever need to know;
  14. Get Testimonials That Sell - the exact techniques I use to consistently get loads of high-quality, convincing, real testimonials;
  15. How to Write “Naked” Headlines that are better than the crud you’d get from most overpaid schmuck pro copywriters;

And, in case that wasn’t enough, much-much-more will be added as-I-go…

If this type of information was in a copywriting product, you could legitimately expect to pay somewhere between $500-$2,000 to access this information (depending on who it was sold by).

I’m going to give away everything for free.

So what’s the catch?

No catch… You’ll just need to subscribe to my blog via email if you want the password.

(The sign-up box is up in the top right hand corner of this page.)

Brent

P.S. - Even if you’ve “heard it all before” when it comes to copywriting, I guarantee there’ll be stuff you’ll discover for the first time in these videos.

P.P.S. - If you know someone who might benefit from this, hit the “Email This Post” button at the top of this page so that they don’t miss out on the first videos when they are released.

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Posted to Categories: Copywriting

March 15th, 2008 · Brent Hodgson

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