Brent Hodgson, Copywriter

The traditional internet marketing model is simple:
Have a squeeze page on the homepage, that sits infront of a salesletter… And tacked in behind the scenes, you have a bunch of traffic-generation articles.
Fundamentally, this model is flawed.
Sure, it works to convert traffic into sales - but no better or worse than taking these same pages off [...]

Popularity: 4%

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Rob Somerville just Twittered an amazing link - a leaked document that appears to be Google’s “Human Reviewer” Quality Guidelines for Natural Search.
This is great information for any SEO’er - it shows you exactly how Google asks its reviewers to analyse sites, and what they want to see in Search Results pages.
This gives you the [...]

Popularity: 5%

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Psssst…
…I’ll let you in on a secret.
I know how Google’s will be changing their search engine ranking algorithm next month…
In fact, I know how they’ll change it next year too…
I know exactly what types of sites Google is going to reward with good rankings, and what types of sites Google will penalize with [...]

Popularity: 5%

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Once upon a time there were Three Little Pigs Internet Marketers.
The Three Little Internet Marketers each dreamed of fortune, financial freedom and earning a passive income online - and one day they heard that Search Engine Optimisation was the key to their dreams.
Deciding to “give it a try”, the Three Little Internet Marketers set out [...]

Popularity: 5%

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I’m a subscriber to James Brausch’s printed newsletter - the James D. Brausch Letter.
It often has some great tips - some issues you really pick up a few gold nuggets, some issues are fairly simple and common-sense - but overall it’s been worth the money.
(I’m using one of the more controversial tips from the January [...]

Popularity: 3%

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A client asked a question today: “Should I use a Country-Specific Domain Name (TLD) If I Am Targeting [That] Market?”
The short answer is Yes.
There are several benefits from doing this, and having a site aimed at each country you are targeting. But there are also some “traps” to watch out for if you do plan [...]

Popularity: 12%

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It’s been a huge few weeks for me – so I haven’t been able to spare much blog-posting-time. But since I’m in the neighbourhood, I wanted to drop by and talk about something I’ve been working a fair bit on lately
A lot of people have been commenting lately on Google Slap [...]

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I’ll be honest… I stumbled across this nifty time-saving trick recently - I think it was on a video Jim Edwards put out.
But I keep forgetting the keys to press. So I’m sharing it with you on my blog so I don’t forget it again!
As an online direct response copywriter, I’m constantly changing the case [...]

Popularity: 4%

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SEO Contests are always great to watch, to see the latest tricks which work in Google right now.
With exactly three weeks left until the end of the Dave Pasternack SEO contest, I’m watching with baited breath to find out who the winner will be.
This is for two reasons:

It’s [...]

Popularity: 6%

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Two posts in a day - but I’ve got a lot to talk about today
Google has finally defused Google Bombing.
We’ve all had a good laugh over the past few years doing a Google “I’m Feeling Lucky” search for “French Military Victories” and coming up with a fake Google error page suggesting “Don’t you [...]

Popularity: 2%

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