Brent Hodgson, Copywriter

Copywriter and Internet Marketing Consultant

Entries Tagged as 'SEO'

Build on Content, Not a Pitch

April 19th, 2008 · 4 Comments

The traditional internet marketing model is simple:
Have a squeeze page on the homepage, that sits infront of a salesletter… And tacked in behind the scenes, you have a bunch of traffic-generation articles.
Fundamentally, this model is flawed.
Sure, it works to convert traffic into sales - but no better or worse than taking these same pages off [...]

Popularity: 2%

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Tags: SEO

Leaked Google Site Rating Guidelines

April 15th, 2008 · 2 Comments

Rob Somerville just Twittered an amazing link - a leaked document that appears to be Google’s “Human Reviewer” Quality Guidelines for Natural Search.
This is great information for any SEO’er - it shows you exactly how Google asks its reviewers to analyse sites, and what they want to see in Search Results pages.
This gives you the [...]

Popularity: 2%

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Tags: SEO

Google “Leaks” Upcoming SEO Algorithm Changes

March 27th, 2008 · 4 Comments

Psssst…
…I’ll let you in on a secret.
I know how Google’s will be changing their search engine ranking algorithm next month…
In fact, I know how they’ll change it next year too…
I know exactly what types of sites Google is going to reward with good rankings, and what types of sites Google will penalize with [...]

Popularity: 7%

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Tags: SEO

The Story of the Three Little Internet Marketers

March 24th, 2008 · 8 Comments

Once upon a time there were Three Little Pigs Internet Marketers.
The Three Little Internet Marketers each dreamed of fortune, financial freedom and earning a passive income online - and one day they heard that Search Engine Optimisation was the key to their dreams.
Deciding to “give it a try”, the Three Little Internet Marketers set out [...]

Popularity: 3%

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Tags: SEO

Traffic as an SEO Factor

March 1st, 2008 · 2 Comments

I’m a subscriber to James Brausch’s printed newsletter - the James D. Brausch Letter.
It often has some great tips - some issues you really pick up a few gold nuggets, some issues are fairly simple and common-sense - but overall it’s been worth the money.
(I’m using one of the more controversial tips from the January [...]

Popularity: 2%

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Tags: SEO · Traffic Generation

Country-Specific Domain Names and SEO

February 22nd, 2008 · 26 Comments

A client asked a question today: “Should I use a Country-Specific Domain Name (TLD) If I Am Targeting [That] Market?”
The short answer is Yes.
There are several benefits from doing this, and having a site aimed at each country you are targeting. But there are also some “traps” to watch out for if you do plan [...]

Popularity: 9%

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Tags: SEO

6 SEO Tips to improve your Adwords Quality Score

February 27th, 2007 · 26 Comments

It’s been a huge few weeks for me – so I haven’t been able to spare much blog-posting-time. But since I’m in the neighbourhood, I wanted to drop by and talk about something I’ve been working a fair bit on lately
A lot of people have been commenting lately on Google Slap [...]

Popularity: 9%

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Tags: Google Adwords · Internet Marketing Strategy · SEO

Most Valuable Shortcut for Writing Direct Response Sales Copy - Ever!

February 14th, 2007 · 2 Comments

I’ll be honest… I stumbled across this nifty time-saving trick recently - I think it was on a video Jim Edwards put out.
But I keep forgetting the keys to press. So I’m sharing it with you on my blog so I don’t forget it again!
As an online direct response copywriter, I’m constantly changing the case [...]

Popularity: 2%

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Tags: Copywriting · Personal · SEO

Dave Pasternack SEO Contest Update

February 8th, 2007 · 11 Comments

SEO Contests are always great to watch, to see the latest tricks which work in Google right now.
With exactly three weeks left until the end of the Dave Pasternack SEO contest, I’m watching with baited breath to find out who the winner will be.
This is for two reasons:

It’s [...]

Popularity: 3%

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Tags: SEO

Google Bomb Defused

January 29th, 2007 · 1 Comment

Two posts in a day - but I’ve got a lot to talk about today
Google has finally defused Google Bombing.
We’ve all had a good laugh over the past few years doing a Google “I’m Feeling Lucky” search for “French Military Victories” and coming up with a fake Google error page suggesting “Don’t you [...]

Popularity: 2%

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Tags: SEO