Brent Hodgson, Copywriter

Just a quick note: I’ve moved over to Aweber to manage my blog email subscriptions.
For those of you who haven’t confirmed your subscription in the past 14 days, you’ll be imported into Aweber and asked to confirm your subscription again.
Brent
P.S. - If you haven’t subscribed via email, make sure you do.
I will be posting some [...]

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Had a coffee (er, late-night chamomile tea) with Alister Cameron over the long weekend here in Melbourne.
He’s working on a great tool code-named “Vanilla” - something that can best be described as a theme engine for Wordpress.
It allows the creation of Wordpress themes with incredible levels of customisation - without needing to be a PHP [...]

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If Work Sucks, You Have To Stop Working.
I don’t mean “drop out of life, and stop earning money”. I mean “stop selling your life short”.
You can still be productive (earning money is a necessary part of life) but if the only thing that keeps you working is the money, then you need to stop selling [...]

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Master Sales Copywriter, Gary Halbert, died in his sleep on Easter Sunday.

He was the Prince of Print.

He was one of the fathers of direct marketing copywriting on the internet.

A man who made (and lost) more money from direct marketing than most copywriters will see in a lifetime

And a man who delighted in calling practically anyone [...]

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George Orwell’s 1946 essay on “Politics and the English Language” is a must-read for any copywriter who wants to write great copy.
I thought it was worth mentioning - not just because he is one of the greatest writers in history, but also because there are so many great insights which you can [...]

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My latest blog post “6 SEO Tips to improve your Adwords Quality Score“ has been featured extensively in a WebProNews article on Google’s latest Quality Score update!
The WebProNews article was written by Joe Lewis, (a staff writer for WebProNews,) and it’s titled “Beef Up Your AdWords Quality Score”.
He writes:
With the increased emphasis by Google on [...]

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I’ll be honest… I stumbled across this nifty time-saving trick recently - I think it was on a video Jim Edwards put out.
But I keep forgetting the keys to press. So I’m sharing it with you on my blog so I don’t forget it again!
As an online direct response copywriter, I’m constantly changing the case [...]

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nce upon a time it was expensive to record music.
It required expensive sound equipment and highly skilled audio engineers to record on fragile and costly recording mediums.
Records were then produced by some of the most advanced machines of the time, scratched into the surface of on fragile and expensive vinyl discs, and distributed [...]

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Fact: If you want to stay up-to-date with the latest tools, market trends and strategies as an internet marketer, you need to constantly keep your ear to the ground. Read blogs, forums, news feeds - anything which you can get your hands on which can tell you what’s happening in the world of Internet Marketing…
Because [...]

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I’d like to thank my family… my ISP… my hosting provider. It’s been a long road - but we made it!
This year, rather than naming just a single person as their “person of the year”, Time Magazine has announced the most influential “person” of 2006 was the collective cybersphere.
Those of us who [...]

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