Brent Hodgson, Copywriter

Copywriter and Internet Marketing Consultant

Entries Tagged as 'Marketing Case Studies'

Mexican Wave Campaign EXPOSED As PR Ploy for Profit.

February 7th, 2007 · 3 Comments

Frankly, I’m disappointed.
Ever had one of those “Easter Bunny” moments? When you find out something good was a lie from the beginning?
I had one today.
I took some advice from John Carlton about a salesletter I’d written, and was doing some further research on the biz-op market.
When I stumbled across the Young Entrepreneur forums, [...]

Popularity: 9%

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Tags: Internet Marketing Strategy · Marketing Case Studies

Quiet! The Super Bowl Ads are starting

January 31st, 2007 · 4 Comments

Super Bowl Sunday is just around the corner…
The day where 90 million Americans sit through around 3 hours of football, watching for some of the most entertaining television advertising around.
…or something like that…
This year, it’s reported CBS is selling 30-second Super Bowl XLI ad spots at US $2.6 million a piece…
Sheesh!
Maybe it’s [...]

Popularity: 3%

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Tags: Marketing Case Studies

Copywriting and Split Testing Job Ads

January 23rd, 2007 · No Comments

If you’ve ever surfed job ads, you’ll know that these are some of the worst ads online!
(Some of those recruitment companies are in desperate need of a good copywriter!)
Have a read through a few online job ads - they practically read like:
“Market leader in some growing industry, with a large portfolio [...]

Popularity: 2%

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Tags: Marketing Case Studies