Good in Theory, Good in Practice

When designing the website for a previous business – I was convinced it was best to use a long-form web page to get signups. (They’re those long, ugly, 15-page-long web pages that you scroll through that give you every possible reason why you should sign up for a particular offer, and address every single objection that you could possibly have.) …

Hunting vs Gathering: Building a Mailing List

Are you hunting in the jungle? Or are you gathering a herd? This is a big mistake a lot of new online marketers make when they’re monetizing SEO traffic, doing affiliate marketing, or doing CPA and PPC advertising. They promote other peoples’ products as affiliates, but they don’t have a mechanism for building a mailing list of prospects so that …