Brent Hodgson, Copywriter

Copywriter and Internet Marketing Consultant

Entries Tagged as 'Marketing Case Studies'

Do or Die Time: The Small Window for Followup Autoresponder Marketing

June 6th, 2010 · 2 Comments

I overheard a customer complaining recently that I was promoting a product too heavily.
After signing up for a free software trial, she was offended by the autoresponder sequence that followed.
It was too much, she felt bombarded, and found the experience off-putting.
(The autoresponder sequence contains 8 emails sent over 12 days. They deliver a lot of [...]

Popularity: 7%

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Tags: Internet Marketing Strategy · Marketing Case Studies

Market Samurai

October 10th, 2008 · 19 Comments

It’s been an incredible few months since I last had a chance to blog.
In that time, I’ve been working to release Market Samurai - an all-in-one internet marketing software package.
Market Samurai is the Swiss Army Knife of internet marketing - it does market research, keyword analysis, SEO analysis, fetching and analysing content, building backlinks - [...]

Popularity: 9%

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Tags: Internet Marketing · Marketing Case Studies · Personal

Don’t Make This Costly Outsourcing Mistake!

March 20th, 2008 · 6 Comments

When it comes to outsourcing, the price you pay is just as much about the output as the hourly rate.
Just because offshore service providers charge a lower hourly rate - it doesn’t mean that they are in fact cheaper.
Even though you pay less per hour, some providers cost you much more to deliver the same [...]

Popularity: 2%

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Tags: Marketing Case Studies

Targeting Untapped Virgin Markets With Google Adwords

March 20th, 2008 · 4 Comments

I was forwarded this today by a friend (click to enlarge):

(If you’ve been hiding under a rock for the past few years, World of Warcraft is a highly addictive Massive Multiplayer Online Role Playing Game played by millions of geeks worldwide.)
Had to laugh at the targeting here.
The site seems to be legitimate.
I wonder if they [...]

Popularity: 2%

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Tags: Google Adwords · Marketing Case Studies

Test Data Newsletter Review

March 4th, 2008 · No Comments

I received a trial edition of James Brausch’s new newsletter “Testing” on Saturday, and enjoyed poking through it over the weekend.

It was the first issue, and contained 15 pages of really heavily detailed real-life multivariate testing data.
Not something for the feint hearted!

The data presented looked at each individual element tested in one [...]

Popularity: 2%

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Tags: Marketing Case Studies

What to do if your Site is Dropped from Google

April 11th, 2007 · 21 Comments

“Help! My site has been dropped from Google’s index!“
For many webmasters who rely on Google for traffic, having their site dropped form Google’s index is just about the worst news they could possibly imagine!
They see their front-page rankings on Search Engine Results Pages (SERPs) disappear overnight, their traffic shrivels up, and they get a cold, [...]

Popularity: 4%

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Tags: Marketing Case Studies

Easter Viral Internet Marketing Campaign (featuring a Cute Chick)

April 10th, 2007 · 6 Comments

Hope you had a good Easter break!
I think I’m suffering from a chocolate overdose
Anyway, I came across this little Viral Internet Marketing campaign on a forum:
Maybe it’s just my sick sense of humor, but I got a giggle out of it

The 3 things I liked about this Viral Internet Marketing campaign [...]

Popularity: 4%

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Tags: Marketing Case Studies

7 Steps to Viral Internet Marketing Success

March 28th, 2007 · 17 Comments

Viral Internet Marketing is definitely a growing industry on the internet.
After seeing the popularity of YouTube, and successful campaigns such as Carlton Draught’s Big Ad, companies are seeing the benefits of Viral Internet Marketing - mainly that they can get their product in front of potentially millions of people, with only a fraction of the [...]

Popularity: 100%

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Tags: Marketing Case Studies

Mike Filsaime’s sneaky upsell tricks for The Resource Report

March 10th, 2007 · 2 Comments

Here’s a marketing trick you’re going to want to put in your swipe file.
This trick is so amazingly simple, but has so much exploitable power, that when I first saw it I literally slapped myself.
“Why didn’t I think of that!”
Popularity: 2%

Popularity: 2%

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Tags: Copywriting · Internet Marketing Strategy · Marketing Case Studies

Long Form Salesletter job ad results

March 9th, 2007 · 1 Comment

If you’ve been reading my blog for the last few months, you know that we split test a long form salesletter-style job ad recently.
You also know that I promised to post up the results of the split test - but I’ve been really slack and haven’t got around to it yet.
Planned Methodology for Testing the [...]

Popularity: 2%

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Tags: Copywriting · Marketing Case Studies