No Surprises, Please

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A friend is an Executive Chef at a fantastic Melbourne restaurant. Last week he made a tiny little tweak to his menu… …And this one change led to a 400% increase in sales for his most profitable menu item. Are you ready for it?… Instead of calling his fancy rustic Mediterranean dinner pastries “pides”, he now calls them “pizzas”. This …


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Niche Marketing, and Creating “Profit Loops”

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The image above is one of the case studies from my slide deck. I usually tell the story in the image above as an example about how testing a headline can improve your sales. (It’s one simple tweak I can make to a client’s website that can immediately lead to a 5% to 80% increase in sales.) But the REAL …


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Where Do You Get a 24,518% Return on Investment?

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Popular on The Blog This Week My 2017 Client Results Laid Bare You Must Be This Tall To Ride The Moleskine Habit [Friday Focus] The Weird Truth About “Green” – And How It Can Hypnotically Boost Sales If I told you that there was something that you could invest in that could give you $245.18 back for every $1 you …


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One simple way to get 120% more sales leads in 2018…

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In two of my recent blog posts, I’ve shown you B.J. Fogg’s model for persuasive design, and a real-life case study about how making things simpler overcomes the motivation hurdle and leads to a more successful website. For a quick recap, see the header of this post for the model that B.J. Fogg (of Stanford University’s Persuasive Technology Lab) developed. To …


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The Logo That Cost $321,400: How Colour Can RUIN Your Sales…

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“Big, Bold and Bright” are often the keys to creating contrast. But a mistake a lot of people make is to use TOO MUCH colour. And TOO MUCH colour can ruin your sales. Note: If you missed out on the previous two pieces in this series, you’ll want to check out: Part 1: Do Some Colours Make You Buy More? …


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Location, Location, Location: Why This Test Resulted in 20.05% More Leads

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If someone is interested in the offer on your website, they’ll go out of their way to click on it – right? Well… The truth is the position of your offer on a webpage can make a massive difference to the effectiveness of your offer. The general rules we apply to positioning are that a call-to-action (i.e. button that should …


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Good in Theory, Good in Practice

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When designing the website for a previous business – I was convinced it was best to use a long-form web page to get signups. (They’re those long, ugly, 15-page-long web pages that you scroll through that give you every possible reason why you should sign up for a particular offer, and address every single objection that you could possibly have.) …


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Hunting vs Gathering: Building a Mailing List

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Are you hunting in the jungle? Or are you gathering a herd? This is a big mistake a lot of new online marketers make when they’re monetizing SEO traffic, doing affiliate marketing, or doing CPA and PPC advertising. They promote other peoples’ products as affiliates, but they don’t have a mechanism for building a mailing list of prospects so that …


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