Brent Hodgson, Copywriter

Last week, I received an email from a potential internet marketing consulting client.
Without wanting to give too much away about them, they sell a series of small low-cost items (most priced under $25) in a market where their key online competitors sell similar items for hundreds of dollars.
You’d think with such a compelling price-point, making [...]

Popularity: 31%

[Read more →]

When you think about it, it’s SUCH an obvious concept…
But at the time, it’s also SO valuable.
When you’re testing, you want to test EVERYTHING at the largest part of your sales funnel. That means you shouldn’t necessary test sales copy on your sales page.
This one concept will make a zillion percent difference to your efficiency [...]

Popularity: 24%

[Read more →]

Have you ever thought about what happens when someone makes a decision?
I mean physically, what happens.
Synapses flare, neurons pulse, and an electrochemical chain reaction is set off in that person’s brain.
With all the books on selling and copywriting and influence, we might be mistaken for thinking we can actually “make” people change their mind, “make” [...]

Popularity: 10%

[Read more →]

In a recent blog post, I mentioned an outsourced PHP development project that I’d estimated at 3 hours, that blew out to 21 hours, skyrocketing the costs for this task from US$35 to US$288!
Who is responsible for this screw-up?
Well, as “head system designer” for my business, when something goes wrong, it’s my responsibility.
Regardless of what [...]

Popularity: 6%

[Read more →]

Internet marketing is really a simple business. There are only two things any successful web-site needs;

Traffic, and;
Conversion.

That is, you need visitors coming to your web-site and a way to turn those visitors into customers.
The more visitors you have coming to your web-site, and the more visitors you can turn into paying customers, the more profitable [...]

Popularity: 7%

[Read more →]

Here’s a marketing trick you’re going to want to put in your swipe file.
This trick is so amazingly simple, but has so much exploitable power, that when I first saw it I literally slapped myself.
“Why didn’t I think of that!”
Popularity: 9%

Popularity: 9%

[Read more →]

It’s been a huge few weeks for me – so I haven’t been able to spare much blog-posting-time. But since I’m in the neighbourhood, I wanted to drop by and talk about something I’ve been working a fair bit on lately
A lot of people have been commenting lately on Google Slap [...]

Popularity: 27%

[Read more →]

Deliverability is a big issue when you’re marketing via a newsletter, ezine or autoresponder series.
But one thing I HATE WITH A PASSION is seeing this:
FR’EE
An apostrophe?… What the heck!
Jim Edwards uses it, so does Jacon Stein, Glenn Dietzel, Vincent Rich, Scott Bywater, Glen Hopkins, Tom Hua, Ted Ciuba - the list goes [...]

Popularity: 5%

[Read more →]

Frankly, I’m disappointed.
Ever had one of those “Easter Bunny” moments? When you find out something good was a lie from the beginning?
I had one today.
I took some advice from John Carlton about a salesletter I’d written, and was doing some further research on the biz-op market.
When I stumbled across the Young Entrepreneur forums, [...]

Popularity: 21%

[Read more →]

“Your Salesletter Sucks!”
I can’t help but think it. And you’re probably the same.
In fact, you know you’re becoming a good copywriter when you visit another person’s web-site, and pick holes in their salesletter.
Either you’ve become good enough to be able to offer constructive critique, or you’re developing something every one of us copywriters seems to [...]

Popularity: 6%

[Read more →]