Brent Hodgson, Copywriter

Interesting stuff keeps pouring out of the Google Adwords data that I’m collecting through Tracked.to
As I’ve mentioned already, Google’s broad matching is “VERY broad” - more broad than most people give it credit.
Most of the time Broad Match completely misinterprets your keyword, and gives you a bunch of crappy keyword clicks…
But every now and again, [...]

Popularity: 15%

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Lately, I’ve discovered a lot of new and really effective Google Adwords strategies.
And most of it has come about simply by increasing the amount of information available to me when I’m managing Google Adwords accounts.
For example - previously Google Adwords would only tell me which keywords my ads had been “triggered” for.
I couldn’t see the [...]

Popularity: 12%

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I was forwarded this today by a friend (click to enlarge):

(If you’ve been hiding under a rock for the past few years, World of Warcraft is a highly addictive Massive Multiplayer Online Role Playing Game played by millions of geeks worldwide.)
Had to laugh at the targeting here.
The site seems to be legitimate.
I wonder if they [...]

Popularity: 8%

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Do you know how irrelevant some of your Google Adwords traffic is?
For the past few days I’ve been using Tracked.to to trawl through thousands of my Google Adwords keywords.
I’ve been looking at the keywords I’ve received clicks for, and comparing them to the exact searches people used to find my ads.
You’d think the keywords I [...]

Popularity: 11%

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I received a question via email about a recent post I made entitled Conversion Pages Convert, Traffic Pages Generate Traffic
In this post, I talk about keeping your conversion content separate from your traffic generation content - and optimising each for its own specific purpose.
The email I receive asked:
… Does this mean we should send Adwords [...]

Popularity: 5%

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Google Adwords has released an update to their Display URL policy which will come into effect on April 1st, 2008… (no, it’s not an April Fools joke).
Advertisers will still be able to use Google Adwords Tracking System urls (thankfully, due to the scheduled launch of Tracked.to).
However, the destination URL and the display URL must be [...]

Popularity: 6%

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We’ve known for a long time that your Adwords Quality Score affects your Minimum Bid on keywords.
So when Google announced they were adding a new “Quality Score” column, there was excitement among Search Engine Marketers - perhaps this would give us a better insight into how to improve the Quality Score of our ads?
But there [...]

Popularity: 7%

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It’s been a huge few weeks for me – so I haven’t been able to spare much blog-posting-time. But since I’m in the neighbourhood, I wanted to drop by and talk about something I’ve been working a fair bit on lately
A lot of people have been commenting lately on Google Slap [...]

Popularity: 30%

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