Didn’t your mother ever tell you “Don’t judge a book by its cover?”‘!
Sadly, in today’s world, we have very little choice.
On an average day, we’re bombarded with 5,000 pieces of advertising - billboards, radio, television, logos, letters, emails, banners, PPC ads, circulars, flyers…;
We might have interractions with several hundred people;
And we’ll need to make thousands [...]
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