Brent Hodgson, Copywriter

Oh man - want to talk about painful copy reviews?
Six months ago, I was going through a particularly tedious copy review for a client who insisted I remove every mention of the words “But” and “However” from a salesletter.
Just removing two words would mean the whole sales copy had to be re-written.
No, she wasn’t suffering [...]

Popularity: 2%

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“Your Salesletter Sucks!”
I can’t help but think it. And you’re probably the same.
In fact, you know you’re becoming a good copywriter when you visit another person’s web-site, and pick holes in their salesletter.
Either you’ve become good enough to be able to offer constructive critique, or you’re developing something every one of us copywriters seems to [...]

Popularity: 5%

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