Brent Hodgson, Copywriter

When you go fishing, you attach two things to the end of your fishing line - the bait, and the hook.
Each serves a different purpose - and if you forget either of them, you’re unlikely to catch any fish.
If you’re running a successful online business, then chances are you’re also using some “bait” and a [...]

Popularity: 6%

[Read more →]

Master Sales Copywriter, Gary Halbert, died in his sleep on Easter Sunday.

He was the Prince of Print.

He was one of the fathers of direct marketing copywriting on the internet.

A man who made (and lost) more money from direct marketing than most copywriters will see in a lifetime

And a man who delighted in calling practically anyone [...]

Popularity: 6%

[Read more →]

Even as a copywriter, I’m shocked!
I had a look at my stats recently, and over 37% of my blog traffic was going to my post on How to Improve your Adwords Quality Score!
I knew that quality, unique content was good for the internet - but why is this page getting such a large share [...]

Popularity: 100%

[Read more →]

Here’s a marketing trick you’re going to want to put in your swipe file.
This trick is so amazingly simple, but has so much exploitable power, that when I first saw it I literally slapped myself.
“Why didn’t I think of that!”
Popularity: 10%

Popularity: 10%

[Read more →]

If you’ve been reading my blog for the last few months, you know that we split test a long form salesletter-style job ad recently.
You also know that I promised to post up the results of the split test - but I’ve been really slack and haven’t got around to it yet.
Planned Methodology for Testing the [...]

Popularity: 5%

[Read more →]

George Orwell’s 1946 essay on “Politics and the English Language” is a must-read for any copywriter who wants to write great copy.
I thought it was worth mentioning - not just because he is one of the greatest writers in history, but also because there are so many great insights which you can [...]

Popularity: 3%

[Read more →]

I’ll be honest… I stumbled across this nifty time-saving trick recently - I think it was on a video Jim Edwards put out.
But I keep forgetting the keys to press. So I’m sharing it with you on my blog so I don’t forget it again!
As an online direct response copywriter, I’m constantly changing the case [...]

Popularity: 6%

[Read more →]

Deliverability is a big issue when you’re marketing via a newsletter, ezine or autoresponder series.
But one thing I HATE WITH A PASSION is seeing this:
FR’EE
An apostrophe?… What the heck!
Jim Edwards uses it, so does Jacon Stein, Glenn Dietzel, Vincent Rich, Scott Bywater, Glen Hopkins, Tom Hua, Ted Ciuba - the list goes [...]

Popularity: 5%

[Read more →]

I was just reading a great post on Alister Cameron’s blog, exposing the use of Javascript generated datesstamps to say “This Offer Expires… … [whatever the date is, 7 days from today]“.
This trick works, and works well - just ask any Copywriter!
But as a Copywriter and Internet Marketing Consultant, this is a trick [...]

Popularity: 2%

[Read more →]

Oh man - want to talk about painful copy reviews?
Six months ago, I was going through a particularly tedious copy review for a client who insisted I remove every mention of the words “But” and “However” from a salesletter.
Just removing two words would mean the whole sales copy had to be re-written.
No, she wasn’t suffering [...]

Popularity: 3%

[Read more →]