Brent Hodgson, Copywriter

Let me be blunt for a moment - writing a killer sales letter that makes a ton of money takes time and effort. And it’s rare to hit a “home run” on your first attempt.
The best copywriters I know - they’re the best because they do it so often - so don’t be discouraged if [...]

Popularity: 27%

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Humans HAVE TO develop a resistance to commercial advertising and sales pitches.
Put it another way - if you said “Yes” every time someone offered you something to buy, pretty soon you will have spent all your money, and you’ll end up broke, bankrupt and starving!
That’s why it’s been a copywriter’s job to find ways to [...]

Popularity: 35%

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Have you ever been into an ice-cream store, and seen only “Chocolate Ice Cream” available?
Never!

In fact, one multi-national ice creamery’s slogan is all about the choice of selection that they offer - “31 Flavors”.
But when you go to an ice-cream store, how long does it take you to choose the right ice cream?
“Do I want [...]

Popularity: 15%

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There is no excerpt because this is a protected post.

Popularity: 6%

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OK… You got me… You win…
I promised I’d video and share the copywriting system I use to write successful salesletters (including one that sold $570,000+ in under 24 hours) - and let you watch while I write - but only if I had 20 people respond to my offer and comment on my post.
Well, more [...]

Popularity: 5%

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Everyone knows testimonials give your marketing a “social proof kick” which boosts sales.
That’s because if you say how good you are, it’s just bragging… But if someone else says it for you, it must be true!
The problem with getting good testimonials is how do you:

Get other people to say how good you are in a [...]

Popularity: 17%

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Hello Copywriters!
For the last few months, my copywriting work has been neglected.
I’ve been focussed on other “stuff” - systemising Keyword Research, scaling up my Google Adwords and SEO capabilities, dealing with new clients, and getting Tracked.to ready for beta.
But now I have a backlog of copywriting work, several deadlines approaching, and a whole pile of [...]

Popularity: 7%

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Just watched a video Ed Dale posted on using 3″ x 5″ cards for writing sales copy (…or at least his Mac software which does the same thing… Those crazy Mac geeks…)
Check it out here: http://tubbynerd.com/2008/02/28/oh-yeah-my-blog-is-back-check-this-flv-goodness/
He makes a particularly good point which I thought was worth mentioning (around the 5 minute mark)
When you’re writing a [...]

Popularity: 6%

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Had dinner last night with the Peter Williams at Romeo’s Italian Restaurant in Toorak Village.
Pete went as far as #3 in the 2008 list of Cleo Australia’s eligible bachelors and he’s an all-round-nice-guy… but on top of this, he knows more about Google Adwords than anyone I know, he’s a publicity guru (writing a great [...]

Popularity: 9%

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When you go fishing, you attach two things to the end of your fishing line - the bait, and the hook.
Each serves a different purpose - and if you forget either of them, you’re unlikely to catch any fish.
If you’re running a successful online business, then chances are you’re also using some “bait” and a [...]

Popularity: 6%

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