Recently, a good friend surveyed business owners and entrepreneurs about the #1 thing they want to fix about their business.
The top answer was: Overwhelm.
We spread too thin, over too many projects…
…And we’re not getting enough traction, fast enough.
We need more implementation!
More hours in the day!
We need to be able to DO MORE!
But – do we really?
Can we get BETTER results from LESS?
When we see “masters” at work – they make their work look effortless. And a big part of this is because it has become effortless.
- They’ve learned which little things make a big difference.
- They’ve made slight improvements to their technique – which has made a big difference to their results.
- They know where to focus to be effective – and (importantly) where NOT to focus.
- We’re wired to want to DO MORE.
We’re programmed to follow “the shiny penny” and chase big new ideas.
And it leaves us with a to-do list a mile long.
But high performance comes from LESS, not MORE.
As philosophers, management and marketing experts have been telling us for centuries – we GET more when we DO less.
- The Pareto Principle (80/20 Rule) – 80% of our results come from 20% of our efforts;
- The Hedgehog Concept – Do one thing, and do it well, and you’ll always bet the Fox;
- x10 Thinking – Multiply good parts of your business by ten, while dividing bad parts of your business by ten;
- Power vs Force – With the right focus, we get better results without having to “force” things;
- Who Moved My Cheese? – The sooner you let go of old, ineffective cheese – the sooner you can enjoy new effective cheese.
In fact, think about the HIGHEST performing people you know…
I bet they’re the people who draw the STRONGEST boundaries in their lives.
They say NO to more – so that they can get the MOST from less.
Let me give you a few real-life examples from my own client list…
Three “Tiny Tweaks” Case Studies:
1. FOCUS ON IMPROVING THE THINGS THAT WORK BEST
Recently, a client asked me about how he should use social media.
We looked at his numbers and found he would be far better off ignoring social media for now – and simply making a few tiny improvements to his existing ad campaigns.
He’s on track to add a few hundred thousand in extra income to his business this year.
2. FIX THE BIG POINTS OF FAILURE
Nando’s was the same.
Their team was working hard on marketing – coming up with new campaigns and promotions.
But it was driving traffic to a website that was failing to make sales.
We made a few tweaks to their site, and online sales increased 416.67% within a week.
3. FOCUS ON YOUR BEST CUSTOMERS
Research by Wordstream found that 98.09% of all people who click on e-commerce ads fail to buy.
This means 100% of your e-commerce ad profits come from just 1.91% of your ads!
A big push I’ve made with clients over the past 90 days has been to focus on the 1.91% of people who are buying (who are they, where are they coming from).
If clients spend less on the 98.09% of people who DON’T buy… And redirect that budget to spend more on the 1.91% of people who DO buy – they get more profit, with the same (or less) ad budget.
The lesson here is: you get more, from less.
BUT… The trick is you need to know where to focus.
You need to focus on something that is worth focussing on. Something that is going to deliver results.
Once you know where to focus – tiny tweaks make a massive difference.
This is why I put together a mini Five Day Challenge for my clients.
- 5 Days…
- 5 Minutes per day…
- 5 Tiny Tweaks you can make to your existing marketing…
- To get a 25% (or greater) increase in marketing performance…
- …Without setting up new marketing campaigns, or “chasing the bright shiny penny”.
If you’re interested, you can find out more about it here:
These tiny tweaks are all data-driven. They use the numbers in your business to find the best place to focus, and get the biggest .
And they’re all based on tiny tweaks that are already delivering big results for existing clients.
If you’re interested in this – and you’re doing some kind of online marketing – I’d love to share it with you.