The Three Not-So-Obvious Reasons You Lose Sales – And How To Make Your Offers More Magnetic

Spread the love

By the time you’ve given someone a reason to buy – they’ve already bought. So the logical reasons, and features, and nifty customisation options that you’ve littered throughout your sales spiel and marketing collateral probably don’t make as much of a difference as you think… Here’s how your customers REALLY decide whether they’re going to buy: The EMOTION Filter We …


Spread the love

The Common Mistake that Destroys Marketing Performance

Spread the love

I’ve been meaning to… I know I need to… I know I should… …But I just haven’t got around to it. Often, the place where I begin working with clients isn’t around some revolutionary marketing strategy. (Yeah, I’d love to be giving your sales team more capacity through some really freaking cool automation systems and AI. I really want to …


Spread the love

Does Your Marketing Rely Too Heavily on People? (Here’s What To Do About It)

Spread the love

What’s the biggest and riskiest single point of failure in your marketing and sales? Is it a particular ad? Is it a type of promotion you run? Is it a potential change in the economy? Is it pressure from competitors – and the chances a competitor will eat your market share? Chances are these things will continue to run on …


Spread the love

Sorry, Your Web Designer Screwed You

Spread the love

Think back to when you first decided to invest in a website for your business. You probably told yourself that your website would be a great sales and marketing tool. It would help to attract new leads, bring in more sales, and grow your business. And it’s important to have an online presence – otherwise competitors will leave you behind. …


Spread the love

Growth is Flow

Spread the love

There’s a battle that many business owners fight with their marketing and sales – on an ongoing basis. But it doesn’t need to be a battle. It’s the battle of Feast and Famine. A new client (Sales and Marketing Manager for a manufactured goods company) shared how his marketing and sales had been performing. There were lead generation campaigns stopping …


Spread the love

Why Your Good Marketing Isn’t Good Enough

Spread the love

Tony Robbins has a program where he asks his audience a simple question. “If you do a poor job, what type of rewards do you get?” The crowd shouts their answer. “Poor rewards!” “No!” Tony flashes a larger-than-life smile, his voice simultaneously booming and raspy. “You get NO rewards.” As the presentation unfolds, Tony shares more: A poor job – …


Spread the love

Good in Theory, Good in Practice

Spread the love

When designing the website for a previous business – I was convinced it was best to use a long-form web page to get signups. (They’re those long, ugly, 15-page-long web pages that you scroll through that give you every possible reason why you should sign up for a particular offer, and address every single objection that you could possibly have.) …


Spread the love

12 Reasons Your Site Sucks

Spread the love

1. URGENCY: There’s no Urgency to Act Why would a potential customer take action – buy, enquire, contact you, etc – right now, instead of later? Are you making it too easy for customers to delay making a decision? Urgency (or scarcity) is perhaps the most valuable tool in a marketer’s arsenal – and it can lead to clear spikes …


Spread the love

Your Customers are Cavemen… And So Are You!

Spread the love

There’s a myth every organisation has around their customers: “Our clients aren’t like that. Our clients are different”. The truth is, practically cavemen with computers. – We’re still scared about what “our tribe” will think of our actions; – We’re still more motivated by fear and pain, than what’s good for us; – We’re still distracted by the most trivial …


Spread the love

Are Your I.T. Geeks Ruining Your Website?

Spread the love

When your website was built – you recognised it was a sales and marketing asset. Its whole purpose was to get leads, drive sales, and make profits. But – now that it’s up – who is responsible for its ongoing success? …Is it someone whose skillset is sales and marketing? …Or is it someone whose skillset is technology or graphic …


Spread the love