The Secret to making $570,000 in Sales in 37 Minutes

Featured Video Play Icon

In today’s video, I’m doing a wrap-up of the past week of blog posts – plus sharing a strategy that led to $570,000 in sales in 37 minutes. This strategy relies on the most powerful words you can use in the English language… Here are the blog posts I mention in the video: FRIDAY: My Revenge Confession [Friday Focus] – Could …

What’s The Best Software To Use For Your Website and Online Marketing?

Recently, an old friend asked what CMS (Content Management System), email marketing platform, and lead generation platform I would recommend for his new business. Frankly, it depends on what you’re doing. For example, although I get a lot of value out of using Infusionsoft in my business – for a lot of businesses, it’s overpowered and unnecessary… Plus it’s a …

The IRONY of Traffic and Lead Generation: DON’T Focus On Getting MORE

LANGUAGE WARNING: I realise that the mention of “the B word” – for many people these days – is like hearing nails screech down a blackboard. But – even though some people might be offended – brace yourself, because I’m going to use “the B word” anyway… “Bible”. Back from my churchgoing days, my favourite passage in the Bible was …

Fire and Move! Applying Military Tactics to your Marketing Strategy

Ever had travel plans that turned into a travel DISASTER?! THAT was my weekend. We spent SIX HOURS sitting in a terminal at one stage, after being bumped from our departing flight. And then were left STRANDED in Newcastle after bushfires closed the airport! What’s worse is that Cassie needed to make it home for an important Monday morning meeting …

My Revenge Confession [Friday Focus]

I have a confession to make. A few years ago I found myself pretty much at rock bottom – deep in debt and deeper in depression after the parts of my old life I valued most slipped swiftly from my grasp. In the worst of it, I’d sleep – sometimes 20 hours a day. (Anything to escape the jolting and …

One simple way to get 120% more sales leads in 2018…

In two of my recent blog posts, I’ve shown you B.J. Fogg’s model for persuasive design, and a real-life case study about how making things simpler overcomes the motivation hurdle and leads to a more successful website. For a quick recap, see the header of this post for the model that B.J. Fogg (of Stanford University’s Persuasive Technology Lab) developed. To …

13 Tiny Tweaks to Improve Your Chances of Getting An Interview – By Up To 139.6%!

What lights me up about the work I do to increase sales for e-commerce and lead generation websites is how TINY tweaks make such a MASSIVE difference to our decisions. On the surface, they seem irrational. (After all, how can a tweak as tiny as removing a few options lead to a 416.67% increase in sales… and another like removing …

Why Your Business Website Matters – Even If You Disagree

Even businesses who don’t believe their website is a key part of their sales process need to ensure their site is more than “brochureware”. According to research by the Acquity Group, 94 percent of business buyers do some form of online research before making purchasing decisions1. A Forrester Research study suggests the majority of those businesses (74%) conduct more than …

18.93% More Leads – From One Simple Website Tweak

In my previous post, I shared JB Fogg’s model for persuasive design – and how the two tools for effective sales and marketing online are: Simplicity, and; Motivation In a recent case study, we found one particularly simple change that led to a 18.93% increase in the number of leads captured via a free trial offer. Just by removing a …

The Simplest Way To Increase Your Online Sales

As marketers, we have ultimate control over the outcomes of our marketing. We decide what to sell; We decide how to sell it; We decide the steps someone needs to undertake to buy it; And we provide them with the reasons for buying. Motivation and Simplicity BJ Fogg is the founder of Stanford University’s Persuasive Technology Lab – as well …