A Roadmap for COVID-19 Decisions

Lately, I’ve been hearing a lot of “paralysis”. Many people unable to consider how to change their marketing or business strategy because “it’s impossible to know what is going to happen next”. However, if we look at previous pandemics, mathematical modelling, advice from experts, and trends from other countries ahead of us – a clear series of patterns emerge. In …

Robust or Risky: Marketing During Corona Virus (COVID-19)

COVID-19 is a human tragedy that is having real-world (and global) consequences in all facets of everyday life – including marketing – and it seems increasingly likely it’s a matter of WHEN, not a matter of IF potential effects will occur. Right now, a lot of my clients are asking questions – and being better prepared for any potential scenario …

Rabbits Out of Hats

It was late one night at my first “real” job, and Dave (the accounting firm’s principal) and I were still in the office. “What are you working on, Dave-o?” “I’m pulling rabbits out of hats, Brent.” One of our clients was a whisker from bankruptcy, and Dave was doing everything he legally could to keep that business afloat. Over the …

Mario Brothers Marketing

Racing through his digital world, Mario leaps over canyons, dodges killer koopas and climbs tall obstacles – with each level harder than the last. It’s this challenge that makes Mario (sometimes frustrating) fun! But what improves engagement for players in a video game damages engagement for customers in a marketing funnel. Too often, the “players” in our marketing funnel game …

Same Thing Done Different

Lately, I’ve been typing a lot on Cassie’s grandfather’s Brother Deluxe 700T typewriter. It’s my secret productivity weapon. Much of my day involves writing promotional messages.  By my estimates, I’ve written close to 2,000 promos and sent more than 23 million messages (email, SMS, etc). Frankly, the idea sitting in front of a computer screen and drafting another sales pitch …

Metacognition

If repeated practice is important – why does homework fail to help students to learn? On the one hand, you have voices like Malcolm Gladwell who, in his book Outliers, wrote about the 10,000 hour rule: the phenomenon where exposure, experience, and repetition were key distinguishing ingredients of countless successful peoples’ lives (like Robert Oppenheimer, Bill Gates, and The Beatles). …

Say No

“Can I get your name and contact details?” the slim man behind the counter enquired. He slipped a spiral-bound notepad towards me, with the words “Name:”, “Email:”, and “Phone:” scrawled in the top right hand corner. “No, thank you.” “Ha-ha! … Wait, really?” He seemed surprised, almost taken aback. “Yeah, I’m okay without doing this, thank you.” I responded, in my zen-like calm. …

Three things you can do today to bring in 30 new leads

Okay. So your plan for 2020 is to make more sales – am I right? And that involves doing more marketing.  Or launching a new marketing campaign that will take until March to ramp up and get going.  Screw that! That’s going to take too long.  Let’s make some sales today! Here’s three emails to send: Ask “who do you …

Things To Think About Near Water

Do you do your best thinking around water? I do. Many of my best marketing strategies were sketched up in the steam on my shower screen mid-shampoo. The thing I like most about the Christmas / New Year / summer break period in Australia is it creates the time and space to think, to enjoy being around water, and to …

The Dark Art of Word-of-Mouth

What if Steve Jobs and Steve Wozniak had never met? It’s hard to imagine a world without the two billion Apple mobile devices, and hundreds of millions of Macs sold so far, had never been made. And it’s perhaps even harder to imagine the world before fonts and Graphical User Interfaces – back when using a computer meant tapping long …