Brace for Impact: The Path and Health Implications of Pandemics

A few weeks ago, Alessandra Edwards and Dr Amy Silver invited me to contribute to their new book – “Brace for Impact“. The book is all about managing ourselves (and the impacts on our mind, and body) in spite of the risks of COVID-19, so that we don’t just survive but we’re able to thrive. In essence, Brace for Impact …

Adapting Your Marketing to the MOOD of Your Current Market

If you’re wondering how to change your marketing to bring in more sales right now, here are four things to consider… A lot has changed in the mood of the market – and if you want effective marketing, you need your marketing to address the M.O.O.D.

The Case for Developing Marketing Skill During COVID-19

I didn’t “choose” to become a marketer. Growing up, I knew I wanted to be in business. And that I wanted to be a leader. And it was important to me to lead purposefully, make a difference (and to get paid well for doing it). When I made it into the workforce – I chose operations. I chose event management.  …

A Message To The Anxious

I received a message from a good friend recently: “It feels like the whole world has collapsed.” If you’re feeling anxious, or concerned, or if you’re in a dark place – you’re not wrong for feeling that way. It’s only natural. The thought of 7-12 weeks of shutdowns to get COVID-19 under control would put a lot of pressure on …

Things Businesses Need To Consider In A Changing World

In speaking with clients, there are some who feel somewhat guilty that in difficult times, they’re well-prepared to thrive in their businesses. If you’re not feeling this – and instead you’re feeling anxious, or confused – that’s okay. What you’re feeling is totally valid and appropriate for the time. But today I do want to focus on these other people …

A Roadmap for COVID-19 Decisions

Lately, I’ve been hearing a lot of “paralysis”. Many people unable to consider how to change their marketing or business strategy because “it’s impossible to know what is going to happen next”. However, if we look at previous pandemics, mathematical modelling, advice from experts, and trends from other countries ahead of us – a clear series of patterns emerge. In …

Robust or Risky: Marketing During Corona Virus (COVID-19)

COVID-19 is a human tragedy that is having real-world (and global) consequences in all facets of everyday life – including marketing – and it seems increasingly likely it’s a matter of WHEN, not a matter of IF potential effects will occur. Right now, a lot of my clients are asking questions – and being better prepared for any potential scenario …

Rabbits Out of Hats

It was late one night at my first “real” job, and Dave (the accounting firm’s principal) and I were still in the office. “What are you working on, Dave-o?” “I’m pulling rabbits out of hats, Brent.” One of our clients was a whisker from bankruptcy, and Dave was doing everything he legally could to keep that business afloat. Over the …

Mario Brothers Marketing

Racing through his digital world, Mario leaps over canyons, dodges killer koopas and climbs tall obstacles – with each level harder than the last. It’s this challenge that makes Mario (sometimes frustrating) fun! But what improves engagement for players in a video game damages engagement for customers in a marketing funnel. Too often, the “players” in our marketing funnel game …

Same Thing Done Different

Lately, I’ve been typing a lot on Cassie’s grandfather’s Brother Deluxe 700T typewriter. It’s my secret productivity weapon. Much of my day involves writing promotional messages.  By my estimates, I’ve written close to 2,000 promos and sent more than 23 million messages (email, SMS, etc). Frankly, the idea sitting in front of a computer screen and drafting another sales pitch …