I Never Hear Reggae Outside Asia

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I’m writing to you from South-East Asia – on the way to a good friend’s Christmas Eve wedding.  I’ve decided that tourist areas are perhaps the most highly competitive marketplaces in the world. There’s little opportunity to build repeat-buying relationships;  There’s little ability to increase the number of tourists who will pass by; Any short-term success from differentiation is quickly met with an …


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Who Are You Serving?

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Good sales is just good service. When you boil away any slick suits and used-car-salesman tactics, what you’re left with is simply serving people what they need and desire. If we want to influence someone to say “yes” to us, we first need to convince them that our offering serves them well – better than any alternative. The problem with …


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