Why Your Good Marketing Isn’t Good Enough

Tony Robbins has a program where he asks his audience a simple question. “If you do a poor job, what type of rewards do you get?” The crowd shouts their answer. “Poor rewards!” “No!” Tony flashes a larger-than-life smile, his voice simultaneously booming and raspy. “You get NO rewards.” As the presentation unfolds, Tony shares more: A poor job – …

Good in Theory, Good in Practice

When designing the website for a previous business – I was convinced it was best to use a long-form web page to get signups. (They’re those long, ugly, 15-page-long web pages that you scroll through that give you every possible reason why you should sign up for a particular offer, and address every single objection that you could possibly have.) …

12 Reasons Your Site Sucks

1. URGENCY: There’s no Urgency to Act Why would a potential customer take action – buy, enquire, contact you, etc – right now, instead of later? Are you making it too easy for customers to delay making a decision? Urgency (or scarcity) is perhaps the most valuable tool in a marketer’s arsenal – and it can lead to clear spikes …

Your Customers are Cavemen… And So Are You!

There’s a myth every organisation has around their customers: “Our clients aren’t like that. Our clients are different”. The truth is, practically cavemen with computers. – We’re still scared about what “our tribe” will think of our actions; – We’re still more motivated by fear and pain, than what’s good for us; – We’re still distracted by the most trivial …

Are Your I.T. Geeks Ruining Your Website?

When your website was built – you recognised it was a sales and marketing asset. Its whole purpose was to get leads, drive sales, and make profits. But – now that it’s up – who is responsible for its ongoing success? …Is it someone whose skillset is sales and marketing? …Or is it someone whose skillset is technology or graphic …

Paradox of Growth

One night, as you’re working late, a strange figure appears in a flash of light and says: “I’m your business fairy godmother, here to magically grant you one wish that will transform your business!” What’s your one wish? Most business owners would change the results their business achieves. Progress is never fast enough… Profits are never high (or consistent!) enough… …

The End of Lying to Salespeople

How do you tell if a lead is “hot”? Is it what they say? Or, what they do? Rarely do we reach out to to salespeople to say “I’m a really hot lead, and I’d like you to convince me to buy!” (We’re more likely to guard our true intentions from sales people. Even if this means politely feigning interest, …

Technology Isn’t The End of the World

After reading an exceptional book recently – Abundance: The Future is Better Than You Think (as recommended by both a client, and through the incredible futurist, Craig Rispin) – I’ve been thinking a lot about technology and our impact on the world. It’s easy to think of technology leading us towards a dystopian future. As human beings, we’re attuned to …

The Greatest Business Idea

Do you think I should create an “Uber Trip Bingo” game? Because every time I get into an Uber, I get asked the same questions: How are you? It’s a nice day, isn’t it? Are you heading to [destination] for work, or for something else? So, what do you do for a living?… Last week I was in an Uber – and the …

Too Hungry To Eat

I came across this quote from Marc Andreessen while reading “Tools of the Titans” by Tim Ferriss: “The number-one theme that companies have when they really struggle is they are not charging enough for their product.  It has become conventional wisdom in Silicon Valley that the way to succeed is to price your product as low as possible, under the …